Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Account Turnover and Longevity
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Maximizing Client-Agency Relationships

20 Effective Ways to Provide Actionable Creative Feedback

Bruno Gralpois of Agency Mania Solutions explores ways that clients can master the creative review process and have a more productive dialog with their agencies.

WFA Survey of Client Briefing Process

Research Services

The World Federation of Advertisers (WFA) survey found that advertisers feel their briefing process has improved, but agencies don’t agree. Agencies say there needs to be improvement in quality, alignment, clarity and timing.

The State of Agency Business Development

Advertiser Perceptions partnered with the 4A’s to query marketers on the current state of the advertising agency business. 77% of respondents believe the role of lead agency is important. Some highlights from the survey include: Agency search methods Agency selection criteria and decision makers Client relationship preferences Marketer procurement practices Emerging agency trends

CMO Average Tenure Drops to 42 months

Research Services

Spencer Stuart’s annual CMO tenure study finds that the average tenure has dropped by 13% over the last two years to 42 months.

What Do Great CMOs Have in Common?

Bruno Gralpois of Agency Mania Solutions touts the value of CMOs that are committed to building long-lasting productive partnerships with their agencies. But great relationships depend on a shared commitment and accountability to each other.

Four Ways to Build and Maintain a Lasting Relationship with Your Client Agency Partner

Bruno Gralpois of Agency Mania Solutions provides four ways that clients and their agency partners should collaborate to ensure a better working relationship and better outcomes.

How to Get the Most From Your Agency Relationships in 2017

Research Services

McKinsey explores five questions that marketers should consider to keep their agency relationships on the right footing.

2017 RSW/US New Year Outlook

The RSW/US New Year Outlook Survey Report explores challenges in the business, spending expectations, the impact of marketing technology, and increases in the use of house agencies and project work. Two different and often opposing perspectives are offered from the agency and marketer sides.