Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Account Turnover and Longevity
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Maximizing Client-Agency Relationships

What Do Great CMOs Have in Common?

Bruno Gralpois of Agency Mania Solutions touts the value of CMOs that are committed to building long-lasting productive partnerships with their agencies. But great relationships depend on a shared commitment and accountability to each other.

Four Ways to Build and Maintain a Lasting Relationship with Your Client Agency Partner

Bruno Gralpois of Agency Mania Solutions provides four ways that clients and their agency partners should collaborate to ensure a better working relationship and better outcomes.

How to Get the Most From Your Agency Relationships in 2017

Research Services

McKinsey explores five questions that marketers should consider to keep their agency relationships on the right footing.

2017 RSW/US New Year Outlook

The RSW/US New Year Outlook Survey Report explores challenges in the business, spending expectations, the impact of marketing technology, and increases in the use of house agencies and project work. Two different and often opposing perspectives are offered from the agency and marketer sides.

New CMO=New Agency

Research Services

4A’s Research Services gathered recent examples of clients putting accounts in review when new CMOs are hired.

4A’s Council Report: Kansas City

Agency Relations & Membership

Attorney Candice Hersh reviews the latest challenges in Master Service Agreements

No Longer Fly Blind With Your Agency

Bruno Gralpois of Agency Mania Solutions makes the case that clients should be using data to manage their agency relations more effectively. Three critical ways that marketers can use data are determining success KPIs, automating data capture, and establishing dashboard solutions for better oversight and management.

Getting Creative

Research Services

Speculative creative may be an industry staple, but it’s still a divisive issue. Here are some ground rules to use in the event a brand requires spec work for a pitch.

How Marketers Can Get Their Agencies to Collaborate

Bruno Gralpois of Agency Mania Solutions explains the top 5 ways advertisers can foster real collaboration between their roster agencies.