Agency Compensation

Work Hard. Get Paid.

Billing shouldn’t be stressful.
Pitches. Prices. Product. We’ll help take the tension out of those cash convos.
Use our materials and resources. We’ll help you get paid your fair share.

Marketing Procurement, Driver of the Advertising Industry

Brian Wieser of Pivotal Research Group discusses the rise of marketing procurement and its impact on fees and the agency business.

Don’t Work Your “Non-Working” Too Hard

Bruno Gralpois of Agency Mania Solutions provides some perspective on the question of working and non-working spending. There is no generally accepted industry ratio for working to non-working spending and Bruno explains why.

Assumptions Are the Enemy in New Agency Relationships

Research Services

Kerry Glazer of AAR advocates a phased in approach to scope of work and payment structure starting with a three month fee agreement rather than a full year. With regular monitoring a three month review is a good time to set an annual Service Level Agreement.

Understand the New Overtime Pay Rules: 4A’s Information & Guidance Webinar

On July 19th, the 4A’s hosted the “Overtime Rules Change Webinar” which provided information on overtime rules that will become effective on December 1, 2016.

Agency Survey 2016: The Results

Research Services

Check out these results from The Wow Company’s survey of agencies in the UK covering their operational and spending intentions for 2016. Subjects include strategic alliances, key challenges, plans for growth, pitching process, agency metrics, and project valuation.

About Employee Benefits Series: Prevailing Benefits in Agencies

Management Services

A series of regularly updated surveys on employee benefits in agencies.

4A’s 2015 Labor Hourly Billing Rate Survey Report

This report covers actual hourly rates agreed upon between agencies and clients in 2014, and provides the industry with labor billing rate information.

4A’s Position Paper on Agency Compensation

The 4A’s Board of Directors has adopted a new 4A’s position paper, developed by the 4A’s Finance Committees, “Best Practice Guidance | Agency Compensation: Market-Based Labor Rates.”

4A’s Agency Performance Evaluations, Performance-Incentive Compensation and Value Based Compensation Survey

Management Services

This survey report provides benchmark information related to the adoption of performance evaluations and the dimensions that are most frequently included in client assessment of agency performance.