Programmatic

According to eMarketer, “data suggest programmatic will grow about 50% to $14.88 billion in 2015, or 55% of total digital display ad outlay”.

It’s no surprise programmatic has emerged as a topic of great interest within the industry. You’ll find all the 4A’s most recent information here.

Video Ad Spend Study

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital/mobile video, original digital video, native advertising, cross platform video, and programmatic video.

Programmatic Advertising: The Impact on Brand and Delivery Metrics and What Advertisers Can Do to Maximize Returns

comScore and Kantar Millward Brown report that programmatic online advertising is performing well in areas such as purchase intent, but lacking in awareness and brand-building associations. Check out this global report for their four recommendations on ways to improve return on programmatic campaigns.

State of Performance Marketing

Research Services

Adroll uncovers how marketers coordinate various different channels and technologies to achieve their goals in this annual report.

Media and Digital Predictions 2017

In this annual report, Kantar Millward Brown discusses media and digital predictions for 2017. Topics include the Gen Z consumer, brand experience, content marketing, programmatic targeting, ad blockers, and media synergies.

The Future of Tech is People Powered: How to Grow with the Revolution

Third Party Content

The Trade Desk’s Meredith Hall delivers an Op-Ed on developing talent to face the future of tech.

Mobile Ads Need an Update. Programmatic Native Could Be the Answer.

Research Services

Think with Google provides best practices for building a successful programmatic native ad campaign for mobile devices.

Take part in a 4A’s Programmatic Workshop, powered by the Real-time Advertising (RTA) Academy and developed by Quantcast.

Upcoming Workshops

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

At the moment, we have no sessions planned for this topic. Check back soon for the latest additions.