Creative

Bringing campaigns & projects together. Your creative team rules the roost. Like a boss.

Compelling. Revolutionary. New. Different.
That’s what creative should be. It’s the face of your agency.
Dress up your look with our creative services. And put your best face forward.

Cannes Lions Health Winners

Research Services

Check out the winners and shortlists of the Cannes Lions Health awards.

The Young & the Brandless

Research Services

ANATOMY MEDIA highlights six pillars of content promotion TV networks and streaming services can use to build brand awareness and recognition among consumers, especially young Millennials.

2017 Cause Marketing Halo Awards

Research Services

Engage for Good announces the winners of the 2017 Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.

The Future of VR: From Hype to Household Staple

Research Services

This article from V by Viacom looks at the challenges consumers and brands face adopting virtual technology—cost and technology evolves faster than consumer interest. Examples of brands developing and using VR to reach wider audiences are featured.

B2B Podcasting

Research Services

Marketing Land outlines the benefits and drawbacks of podcasting as a B2B content strategy.

Advertising: Make a Lasting Impression

Kantar Millward Brown highlights five principles to create great advertising and drive brand growth. The report also provides examples of effective global and local ads from the last year.

“Ask How You Can Help Someone Else” — Featuring Annie Elliott, RPA

4A's Member

This year’s SXSW was one of the more memorable in recent history, especially for job-hunters and their MacBooks, as LA agency RPA infiltrated their AirDrops with recruitment invites— thanks to ACD Annie Elliott.

Earning Attention in the Age of Consumer Choice: Tongal Creator Trends Report

Research Services

Findings from Tongal’s survey of top independent creative talent will help marketers identify create breakthrough content, discover the most effective video platforms and formats, and learn ways to motivate creative teams.

How to Make Ads That Even Savvy Customers Trust

Research Services

Find out how consumers feel about certain advertising tactics in this article from the Kellogg School of Management at Northwestern University. Most credible and least credible ad claims are featured.

20 Effective Ways to Provide Actionable Creative Feedback

Bruno Gralpois of Agency Mania Solutions explores ways that clients can master the creative review process and have a more productive dialog with their agencies.

WFA Survey of Client Briefing Process

Research Services

The World Federation of Advertisers (WFA) survey found that advertisers feel their briefing process has improved, but agencies don’t agree. Agencies say there needs to be improvement in quality, alignment, clarity and timing.

Five Steps to Collaboration at 72andSunny

Third Party Content

True collaboration is an agnostic supporter of ideas, enabling its proponents to expand their understanding of both the problem and the possibilities for solving it.

The Challenges of a New Brand Name

Research Services

MSW●ARS outlines five methods a totally new brand can use to improve its communication, increase the chance its brand name registers with consumers, and persuade consumers to try it.

Emotional Intelligence: The Next Data-Driven Revolution in Marketing

Research Services

Foresight Factory and Sensum explore the impact of emotion-based marketing campaigns with the UK automotive sector as an example.

World’s Top 100 Marketing Campaigns

Research Services

WARC has released its annual list of the top 100 marketing campaigns around the world by tracking 79 effectiveness and strategy competitions. In addition, rankings are provided for the agencies, advertisers, and brands behind the ads.