Creative

Bringing campaigns & projects together. Your creative team rules the roost. Like a boss.

Compelling. Revolutionary. New. Different.
That’s what creative should be. It’s the face of your agency.
Dress up your look with our creative services. And put your best face forward.

Firstborn Brings on Top Art Director and Senior Developer Talent

4A's Member

Thierry Ambraisse joins as Art Director and Owen van Dijk as Senior Developer

Mobile Phone Creative Guidelines

Research Services

Check out the IAB’s quick reference guide for mobile advertising creative formats. This update includes HTML5 requirements.

Creativity, Technology, and Advertising of the Future

Third Party Content

SteelHouse Chief Product Officer Marwan Soghaier Presents his Vision for Creative Technology at 4A’s CreateTech.

CreateTech 2016 Conference Wrap-up With Chick Foxgrover

Chick Foxgrover, Chief Digital Officer at the 4A’s wraps-up CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Experience Design & The Future of Advertising Panel Moderated by Piers Fawkes

Piers Fawkes, Founder of PSFK moderated the “Experience Design & The Future of Advertising” panel on day 2 of CreateTech 2016. Panelists: Torsten Gross, Executive Planning Director, JWT Adriana Krasniansky, Senior Researcher, PSFK Billie Whitehouse, Co-Founder, Wearables Experiments Christopher Tai, VP, Director of Technology, Deutsch All of the day’s sessions can be viewed on our […]

The Importance of Design Systems by Rachel Been

Rachel Been, Art Director/Lead Designer, Google Marketing Team presented “The Importance of Design Systems” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

The New Breed of Brand Intelligence By Kim Dunbar and Marc Blanchard

Kim Dunbar, Digital Agency Lead, IBM Watson Partner Program and Marc Blanchard, Global Head of Experience Design, Havas Worldwide presented “The New Breed of Brand Intelligence” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

The Future is Connected by Design By Chloe Gottlieb and Mike Rigby

Chloe Gottlieb, EVP, Executive Creative Director US, R/GA and Mike Rigby, VP, ECD Business Transformation, R/GA New York presented “The Future is Connected by Design” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Experiments in the Wild Panel Moderated by Angela Fung

Angela Fung, Executive Director of Digital Production at Ogilvy & Mather moderated the “Experiments in the Wild” panel on day 2 of CreateTech 2016. Panelists: Jason Wurtzel, Executive Director of Technology, Ogilvy & Mather Joe Laquinte, Creative Technologist, Ogilvy & Mather Freddie Bologno, Mobile Product & Messaging Manager, Do Something Matthieu Lorrain, Creative innovation Lead, […]

Machines Will Break Our Hearts by Matevz Klanjsek

Matevz Klanjsek, Co-founder & Chief Product Officer at Celtra presented “Machines Will Break Our Hearts” on Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Designing Beyond the Agency Panel Moderated by Christophe Jammet

Christophe Jammet, Director Social Media and Mobile at DDG moderated the “Designing Beyond the Agency” panel on Day 2 of CreateTech 2016. Panelists: Dulari Amin, Co-Founder & President, Phenomenon Alison Walden, Director, Experience Technology, SapientNitro Dustin Callif, Managing Partner, Digital, Tool of North America All of the day’s sessions can be viewed on our 4A’s […]

Closing a Chapter On Branding But Not The Book by Leland Maschmeyer

Leland Maschmeyer, Chief Creative Officers of Chobani presented “Closing a Chapter On Branding But Not The Book” on Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Celebrating 5 Years Intersection of Technology and Creative, Kellogg’s and VML by Maria Keller and Jeff Geheb

Maria Keller, Global Director IT marketing, Global IT Commercial Business Solutions at Kellogg’s and Jeff Geheb, Chief Technology Officer at VML presented “Celebrating 5 Years Intersection of Technology and Creative, Kellogg’s and VML” on Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Keynote by Steve Haro: “Envisioning Connected Experiences – Building Brand Relationships”

Steve Haro, CEO of Lift 360 presented the keynote “Envisioning Connected Experiences – Building Brand Relationships” on Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

CreateTech 2016 Day 2 Special Introduction by Tom Goodwin

Tom Goodwin, EVP, Head of Innovation, Zenith presented “Thriving In Advertising In The Post Digital Age,” a special introduction for Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.