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Forrester Research released two Adobe commissioned reports that found marketers feel agencies need to expand their capabilities in experience design and data management. Studies may be downloaded here.
One of the most venerable brands has become a leader in branded content circles.
A strategist weighs in on the creative development process and when it’s appropriate for planners and account people to provide feedback.
Daniel Ward-Murphy, Strategy Director at Salad Creatives, outlines the elements of a good brief.
Executives from creative, media, PR agencies and a production company share their views on the importance of producing quality branded content quickly and affordably.
Check out this list of creative monitoring services compiled by Research Services.
Thierry Ambraisse joins as Art Director and Owen van Dijk as Senior Developer
Check out the IAB’s quick reference guide for mobile advertising creative formats. This update includes HTML5 requirements.
SteelHouse Chief Product Officer Marwan Soghaier Presents his Vision for Creative Technology at 4A’s CreateTech.
Chick Foxgrover, Chief Digital Officer at the 4A’s wraps-up CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.
Piers Fawkes, Founder of PSFK moderated the “Experience Design & The Future of Advertising” panel on day 2 of CreateTech 2016. Panelists: Torsten Gross, Executive Planning Director, JWT Adriana Krasniansky, Senior Researcher, PSFK Billie Whitehouse, Co-Founder, Wearables Experiments Christopher Tai, VP, Director of Technology, Deutsch All of the day’s sessions can be viewed on our […]
Rachel Been, Art Director/Lead Designer, Google Marketing Team presented “The Importance of Design Systems” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.
Kim Dunbar, Digital Agency Lead, IBM Watson Partner Program and Marc Blanchard, Global Head of Experience Design, Havas Worldwide presented “The New Breed of Brand Intelligence” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.
Chloe Gottlieb, EVP, Executive Creative Director US, R/GA and Mike Rigby, VP, ECD Business Transformation, R/GA New York presented “The Future is Connected by Design” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.
Angela Fung, Executive Director of Digital Production at Ogilvy & Mather moderated the “Experiments in the Wild” panel on day 2 of CreateTech 2016. Panelists: Jason Wurtzel, Executive Director of Technology, Ogilvy & Mather Joe Laquinte, Creative Technologist, Ogilvy & Mather Freddie Bologno, Mobile Product & Messaging Manager, Do Something Matthieu Lorrain, Creative innovation Lead, […]