Creative

Your agency’s creative discipline drives business growth and leads cultural change.

Creativity trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.

2024 Creative Report Card

Strategy tracks the awards won by agencies, advertisers, and creatives in Canada.

2024 Tech Trends Report

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Business Creative Report: Ranking of the World’s Most Awarded Ads

Adforum ranks the most awarded ad campaigns in nine industries.

International Creative Services & Consultants |

List of creative consultants offering services in the implementation of international advertising.

Storytelling |

Kantar studies storytelling advertising and its effect on generating emotions, branding, sales, and more.

Ipsos Creative Excellence Awards: Super Bowl LVIII

Check out Ipsos’ annual ranking of the top Super Bowl ads.

2024 Trend Check

Trendwatching shares 2024 consumer trends and provides examples of how brands embrace them.

Media Trends & Predictions 2024

Kantar discusses media and digital predictions for 2024.

B2B Content Marketing: Benchmarks, Budgets, and Trends

The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers.

Creative Monitoring Services |

Check out this list of creative monitoring services compiled by 4A’s Research.

Advertising Visibility Index

GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.

Cannes Lions Winners 2023

Check out the 2023 winners of the Cannes Lions Awards.

2023 Halo Awards

Engage for Good announces the winners of the Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.

Healthcare Communication Agencies

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

Hispanic Market Overview

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.