The Wow Company’s annual survey of independent agency owners in the UK focuses on agency outlook for 2024, biggest challenges, and financial performance benchmarks.

Strategy tracks the awards won by agencies, advertisers, and creatives in Canada.

List of creative consultants offering services in the implementation of international advertising.

4A’s Research Services offers members the following informational directory listing of Ad Measuring Services.

CMOs desperately need to shift their mindset from focusing on who the right partner is to how to operate and make any partnership successful.

List of global networks of independent agencies to help your agency gain international capabilities.

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Agency Mania Solutions delves into the evolving discussion around the working/non-working spend ratio.

  We are excited to share that the 4A’s 2023 Billing Rate Benchmark (aka Labor Billing Rate) Survey Report, which covers 2023 hourly billing rates is now available. As the demand for hourly billing rate information from our members, marketers, and industry advisors persists, it is important to continue to provide access to this essential data […]

Bruno Gralpois highlights key findings of the ANA/4A’s The Cost of the Pitch and shares his expertise in the agency review process.

As a follow-up to the ANA/4A’s Agency Search Simplification Report, both organizations felt it would be beneficial for clients and agencies to understand the actual costs involved in the agency review/pitch process. Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put […]

GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.

Check out the 2023 winners of the Cannes Lions Awards.

The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.

Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.

Learn how the exceptional financial and operational progress of agency holding companies will impact brand advertisers in the future.

List of media buyers that offer ad placement services in international markets.

Learn how zero-party and first-party data can work together to improve marketing efforts, increase customer engagement, and drive revenue growth in this article by Venkata Bhonagiri of Mindshare.

Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.

RSW/US surveyed agency leaders to learn about their new business efforts, including tools used, top challenges, and more.

4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

4A’s Research shares advice for advertising during a recession.