About the 4A's

Here at the 4A’s, we’re like everyone in your agency. We get up everyday, grab some caffeine and get busy making stuff. What makes us different? We’ve been at this since 1917.

We’ve Got a History

The 4A’s was founded as a national trade association to represent U.S. advertising agencies. These days, we provide counsel to members on everything from new business to succession planning to media transparency.

In honor of our 100th anniversary, we’re celebrating the people, agencies and ideas that drive the advertising business.

Interactive Timeline | Special Content | Nomination of Advertising Greats


Our Mission

Did you know?

We’re Not Finished Growing

In 2015 we added 20+ independent agencies and 15+ holding company agencies to the 4A’s family.

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We Have Long-Term Relationships

The average 4A’s agency has been a member for more than 20 years. A dozen agencies can trace their memberships to the core group of 111 founding agencies.

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We Get All Kinds

Virtually all of the large, multinational agencies are members of the 4A’s. But more than 60 percent of our membership bills less than $10 million per year.

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We Rack Up Serious Numbers

4A’s members are responsible for about 80 percent of the total advertising placed by agencies nationwide.

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4A's Leadership
Meet The Leaders


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