The CMO Survey

Research Services

Duke’s semi-annual survey of top marketers tracks marketing analytics, B2B and B2C marketing spending plans, the challenges of social media, marketing organization, average marketer tenure, and more.

20th CEO Survey: 20 Years Inside the Mind of the CEO …What’s Next?

Research Services

In PwC’s 20th CEO survey, nearly 1,400 business leaders from 79 countries share their views on how globalization and technology have impacted growth, talent, trust and society.

CMO Role Expands With Rising Marketing Budgets

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This Forbes article reports on Gartner’s 2016-17 CMO Spend Survey and the CMO’s expanding role into digital commerce, customer experience, innovation sales and IT. Marketing budgets have risen for three years in a row and is now predicted to be at 12% of revenue for 2016-2017.

4A’s 2016 Year In Review (Page Two)

The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year,

4A’s 2016 Year In Review

The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year.

Video: Highlights of Transformation 2016

View a quick and exciting synopsis of Transformation 2016.

The Evolution of the Strategic CMO

Research Services

In this infographic, the CMO Council illustrates the expectations, frustrations, and potential of today’s CMO.

4A’s Council Report: Kansas City

Agency Relations & Membership

Attorney Candice Hersh reviews the latest challenges in Master Service Agreements

Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

Saturday Morning panel moderated by Ken Wheaton

Ken Wheaton, Managing Editor, Ad Age moderated the “Saturday Morning” panel on day 2 of Talent@2030 2016. Panelists included Keith Cartwright, Executive Creative Director, BSSP, Geoff Edwards, Creative Executive, Creative Arts Agency, Jayanta Jenkins, Global Group Creative Director, Twitter, and Jimmy Smith, Founder and CCO, Amusement Park Entertainment.

Setting The Right Course For The Future panel moderated by Heidi Hackemar

Heidi Hackemar, Founder, Wolf & Wilhelmine moderated the “Setting The Right Course For The Future” panel on Day 2 of Talent@2030 2016. Panelists included Cindy Gallop, Entrepreneur & Renown Advertising Consultant and Jack Myers, Media Ecologist and Author.

The Great Debat About Effective Practices That Integrate D&I Into Overall Talent Strategy panel moderated by Shareen Pathak

Shareen Pathak, Managing Editor, Digiday moderates the “The Great Debat About Effective Practices That Integrate D&I Into Overall Talent Strategy” panel on Day 2 of Talent@2030 2016. Panelists included Cynthia Augustine, Global Chief Talent Officer, FCB, Frank Dobbin, Professor of Sociology, Harvard, Nancy Gill, Chief People Officer, Sitrion, and Jeffrey Siminoff, Vice President, Diversity and Inclusion, Twitter.