This Forbes article reports on Gartner’s 2016-17 CMO Spend Survey and the CMO’s expanding role into digital commerce, customer experience, innovation sales and IT. Marketing budgets have risen for three years in a row and is now predicted to be at 12% of revenue for 2016-2017.
The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year,
The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year.
View a quick and exciting synopsis of Transformation 2016.
In this infographic, the CMO Council illustrates the expectations, frustrations, and potential of today’s CMO.
Attorney Candice Hersh reviews the latest challenges in Master Service Agreements
This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.
Ken Wheaton, Managing Editor, Ad Age moderated the “Saturday Morning” panel on day 2 of Talent@2030 2016. Panelists included Keith Cartwright, Executive Creative Director, BSSP, Geoff Edwards, Creative Executive, Creative Arts Agency, Jayanta Jenkins, Global Group Creative Director, Twitter, and Jimmy Smith, Founder and CCO, Amusement Park Entertainment.
Heidi Hackemar, Founder, Wolf & Wilhelmine moderated the “Setting The Right Course For The Future” panel on Day 2 of Talent@2030 2016. Panelists included Cindy Gallop, Entrepreneur & Renown Advertising Consultant and Jack Myers, Media Ecologist and Author.
Shareen Pathak, Managing Editor, Digiday moderates the “The Great Debat About Effective Practices That Integrate D&I Into Overall Talent Strategy” panel on Day 2 of Talent@2030 2016. Panelists included Cynthia Augustine, Global Chief Talent Officer, FCB, Frank Dobbin, Professor of Sociology, Harvard, Nancy Gill, Chief People Officer, Sitrion, and Jeffrey Siminoff, Vice President, Diversity and Inclusion, Twitter.
Keesha Jean-Baptiste, Human Resources Director, Wieden+Kennedy and Lauren Ranke, Director of Creative Recruiting, Wieden+Kennedy present “Conversations About Race: Getting Comfortable With The Uncomfortable” on Day 2 of Talent@2030 2016.
Gina Hadley, Co-Founder, Second Shift moderated the “Leveraging Executive Women In The Gig Economy” on Day 2 of Talent@2030 2016. Panelists included Dale Dwelle, Recruiting Manager, Pinterest, Carol Hansen, Senior Experience Designer, SapientNitro, and Gayle Troberman, Chief Marketing Officer, iHeartMedia.