Telling Better Brand Stories to Consumers on the Move

Location Details:
4A's Webinar

Webinar Recording Available!

Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time.

This webinar is eligible for one CE credit towards the IAB Media Buying & Planner Recertification.

We live in a connected world in which every digital or physical interaction leaves behind a trail. Consumers are also spending more time out of the home which brands are leveraging across mobile and across more impactful out-of-home formats.

Michael Lieberman, Chief Strategy Officer of Kinetic North America, and Dan Levi, EVP/Chief Marketing Officer of Clear Channel Outdoor Americas, will teach you how to engage with moving audiences in meaningful ways, influence choices and behaviors, and measure outcomes along the path to purchase.

What You Will Learn:

  • How OOH can be planned and activated for moving audiences using first and third party data, and by tapping into consumers’ timing, location, and intentions.
  • How to leverage the creative potential of (Digital)OOH + mobile and social to go beyond awareness and drive action.
  • How to strategically leverage spaces and environments to develop relevant OOH campaigns.
  • How to use mobile and location data to prove OOH attribution and impact, as well as measure footfall.

Who Should Attend:

  • Media planners and strategists
  • Digital, mobile, social media, content and OOH agencies

About the Webinar Series Leaders:
Michael Lieberman is Chief Strategy Officer of Kinetic North America He is responsible for accelerating the evolution of Kinetic’s core offering to better reflect today’s integrated, cross-media environment. Prior to Kinetic, Lieberman was the Chief Operating Officer of Kinetic’s parent company, tenthavenue, in North America and the North America CEO of Joule, WPP’s mobile agency. He has been an active member of industry bodies as co-chair of the Location Data Accuracy Group for the Mobile Marketing Association (MMA) and chair of the American Association of Advertising Agencies (4As) Mobile Strategic Task Force. Since 1997, Michael has worked for a number of industry-leading mobile businesses including Juice Wireless and the HyperFactory.

Dan Levi is EVP/Chief Marketing Officer of Clear Channel Outdoor Americas (CCOA), where he oversees CCOA’s commitment to more transparent, data-driven advertising solutions. In just under two years at CCOA, Dan has guided the organization to the forefront of the rapidly evolving digital media landscape. He’s shepherded first-to-market innovations like Clear Channel Outdoor RADAR to establish CCOA as a major out of home (OOH) industry trailblazer that’s pioneering advanced advertising methods of planning, buying and measuring the effectiveness of its clients’ OOH campaigns.

Pricing:
Member Non-Member
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Cancellations
A cancellation fee of $25 will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0742