4A's Webinar Series
Webinar Recording Available!
As the agency business faces increased pressure to remain competitive and relevant, we have to be smarter about diverse talent segments. Many of our agencies strive to engage the most innovative thinkers, but ultimately, what we really want is to achieve business results that reach today’s multicultural consumer. These two things aren’t mutually exclusive.
Join Renetta McCann, Chief Talent Officer at Leo Burnett, who will engage Dr. Lauren Tucker, strategic performance innovator, in a discussion about her career journey from planner to leader in the decision science field. As a woman of color who poked holes in the glass ceiling as she evolved from a planner to an expert in the STEM field, Dr. Tucker will provide invaluable insights into how to broaden skill sets and create opportunities for the next generation of talent to thrive.
What You Will Learn:
- The importance of being more thoughtful in identifying and growing talent from diverse communities.
- The critical role that talent of all genders and backgrounds can play in this era of emerging disciplines, including data, creative technology and analytics.
- Experiences of senior women that can inform the way agencies, managers and leaders of people cultivate diverse talent.
Who Should Attend:
- Middle Managers
- Department Heads
- C-Suite Leaders
- Talent Executives
- Talent leaders
About the Webinar Series Leaders:
Renetta McCann has been recognized as one of the leading innovators and most influential executives in the advertising, marketing and media industries, with a global reputation for not only building brands, but also for the organizations and leadership to sustain them. As Chief Talent Officer at Leo Burnett, she heads up the agency’s People & Culture department. Renetta plays a key role in ensuring that the company retains, attracts and arms the best and brightest minds in business today, with oversight of the agency’s U.S. recruitment, training, benefits and talent management. Renetta is no stranger to the Publicis family. She began her career at Burnett, and, after a long tenure, became the CEO of Starcom MediaVest Group Worldwide. Along the way, Renetta has been an active volunteer and contributor to various industry and civic organizations, not to mention a frequent name in the press. In 2002, she was named “Corporate Executive of the Year” by Black Enterprise magazine and was selected by Ebony as one of the “57 Most Intriguing Blacks.” Essence named her one of “50 Women Who Are Changing the World.” She also has appeared on the pages of Advertising Age, Businessweek and Chicago magazines. Recently, the American Advertising Federation honored her with a Diversity Achievement Award for her contributions as an Industry Influential.
Dr. Tucker is a marketing thinker and doer. She has deep experience in business and marketing strategy combined with a long and varied history of creating compelling customer experiences at agencies like Leo Burnett, the Martin Agency, and Burrell Communications. For 25 years, Dr. Tucker’s innovative, data-savvy approach to marketing has helped some of the most storied companies in the world successfully close the gap between business imperatives and marketing execution. Companies like Kellogg, Kraft, Bacardi, Penske and BFGoodrich have relied on her to navigate an increasingly dynamic marketplace. With a PhD from the University of Wisconsin, an MA from the University of Texas and a BA from the University of Virginia, Dr. Tucker is putting to good use some of the best education the world has to offer. Her parents are duly proud.
Powered by the 4A’s Chief Talent Officer Council (CTOC)
Pricing For Individual Webinar
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Purchase the entire series (that’s 4 webinars) for a special bundle price!
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* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.
A 10% cancellation fee will be applied to any cancellation.
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