Power of Podcast Advertising: Powerful Influence, Powerful Partners

Location Details:
4A's Webinar

Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time.

This webinar is eligible for one CE credit towards the IAB Media Buying & Planner Recertification.

So much has been said in the last several years about the booming podcast industry. Brands are just starting to discuss how podcasting fits into their brand, and agencies are left doing all the research. During this session, we’ll explore the benefits of podcast advertising and uncover myths about the podcast ad space. You’ll also learn more about the podcast listener and why they’re an attractive market to target, as well as how to present podcast advertising to your clients.

What You Will Learn:

  • Podcast advertising and the amazing success levels in comparison to radio and internet streaming
  • How people consume podcasting
  • Why the intimacy of podcasting is the key to ultimate ROI for the advertiser
  • Key components of the podcast advertising market
  • How to craft a client presentation to add podcasting to your marketing mix

Who Should Attend:
Mid-Level Media Planners/Buyers, Account Execs, Social/Digital Marketing Managers

About the Trainer:
Jessica Kupferman is a Digital Media Strategist with over 15 years of experience working in the internet marketing space. Combining a mix of creativity and business development, Jessica works with companies, small businesses, and podcasters who want fresh ways of selling and growing online. In 2016, Jessica launched j/k media agency to help podcasters grow and monetize their shows through marketing strategy and advertising representation. Visit her website at jkmagency.com.


Pricing For Individual Webinar

Member Pricing Non-Member Pricing
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

Purchase the entire series (that’s 3 webinars) for a special bundle price!
Learn how today.

Member Pricing Non-Member Pricing
  • Individual: $375
  • Conference Room*: $949
  • Unlimited**: $2,699
  • Individual: $660
  • Conference Room*: $1,875
  • Unlimited**: $3,499

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Cancellations
A 10% cancellation fee will be applied to any cancellation. 4A’s may in rare instances, and on short notice, need to reschedule, abbreviate or even cancel a program or may need to substitute a speaker; this may be caused, for example, by severe weather or other force majeure events. We will provide the earliest notice that we are reasonably able to provide under those circumstances.

Questions?
Please contact webinar@aaaa.org | 212-850-0742