Power of Podcast Advertising: Demystifying the Buying Process

Location Details:
4A's Webinar

Webinar Recording Available!
Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time.

This webinar is eligible for one CE credit towards the IAB Media Buying & Planner Recertification.

In the current industry, podcast ads are currently often thought of as an extension of radio or traditional media, which puts both the brand and the podcaster at a disadvantage. This webinar will educate you on the different buying channels as well as how to truly make the most of this unique medium.

What You Will Learn:

  • The different channels through which podcast media is bought and sold
  • Direct buying vs. network vs. podcast ad agency
  • Different techniques to incorporate podcast advertising to your digital media plans
  • How to test the medium
  • Incorporating influencer principles into a digital and audio medium

Who Should Attend:
Mid-Level Media Planners/Buyers, Account Execs, Social/Digital Marketing Managers

About the Trainer:
Jessica Kupferman is a Digital Media Strategist with over 15 years of experience working in the internet marketing space. Combining a mix of creativity and business development, Jessica works with companies, small businesses, and podcasters who want fresh ways of selling and growing online. In 2016, Jessica launched j/k media agency to help podcasters grow and monetize their shows through marketing strategy and advertising representation. Visit her website at jkmagency.com.


Pricing For Individual Webinar

Member Pricing Non-Member Pricing
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

Purchase the entire series (that’s 3 webinars) for a special bundle price!
Learn how today.

Member Pricing Non-Member Pricing
  • Individual: $375
  • Conference Room*: $949
  • Unlimited**: $2,699
  • Individual: $660
  • Conference Room*: $1,875
  • Unlimited**: $3,499

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Cancellations
A 10% cancellation fee will be applied to any cancellation. 4A’s may in rare instances, and on short notice, need to reschedule, abbreviate or even cancel a program or may need to substitute a speaker; this may be caused, for example, by severe weather or other force majeure events. We will provide the earliest notice that we are reasonably able to provide under those circumstances.

Questions?
Please contact webinar@aaaa.org | 212-850-0742