How Behavioral Economics Justifies the Power of Creativity in Marketing

Location Details:
4A's Webinar

Webinar Recording Available!

Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time.

In this webinar we will summarize the key principles of behavioral economics and how they can be applied to better define marketing problems. We’ll also discuss how to use behavioral economics to develop and sell big creative ideas, as well as solve business problems. After completing this session, you’ll be able to justify creative ideas in the C-Suite.

What You Will Learn:

  • How behavioral economics and the power of creativity work together in changing human behavior.
  • The five key steps to changing behavior.
  • Examples of 21 award-winning campaigns that use popular behavioral economic principles.

Who Should Attend:

  • Strategists
  • Account leads
  • Creatives
John Kenny, Chief Strategy Officer at FCB – Chicago

About Your Webinar Leader:
John Kenny, Chief Strategy Officer at FCB – Chicago, has led strategic planning at FCB Chicago since 2012 working on brands such as Clorox, Michelob Ultra, Jack Daniels, Academy Sports and Cox Communications.

Passionate about the intersection of technology, psychology and business, John co-founded the Institute of Decision Making in 2011, building bridges between FCB Chicago and leaders in the world of behavioral economics.

Prior to joining FCB, John worked in market research with clients such as Kraft, Visa and McDonald’s and then in Diageo Europe on the Guinness and Smirnoff brands. A native of Ireland, John received a PhD in the social sciences from the University of Chicago.

Pricing:
Member Non-Member
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Cancellations
A cancellation fee of $25 will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0742