Glass Ladder Series: Tapping Into the $20 Trillion Misunderstood Consumer

Location Details:
4A's Webinar Series

90% of women feel misunderstood by advertisers, yet they control $20 Trillion of the US economy.

Madonna Badger, founder & CCO of Badger & Winters, will explain the purpose of her agency’s social campaign #WomenNotObjects and the importance of empathetic advertising. Attendees will learn her four filters on identifying objectification in advertising and gain a better understanding of today’s female consumer so they can create work that better resonates with this powerful and misunderstood consumer.

What You Will Learn

  • WomenNotObject’s four filters on identifying objectifying advertising
  • The value of marketing to women
  • How to inspire change within your company today

Who Should Attend

  • All levels of advertisers and marketers who are looking to reach women through their advertising
  • Anyone working in creative industries or media who have the ability to impact the portrayal of women

About the Trainer
Madonna Badger is the founder and CCO at Badger & Winters, an advertising, branding and design agency specializing in building brand love with women.

Madonna founded the agency at age 29 and has since been featured in Vogue and WWD, named one of Daily Variety’s The Gotham 50, Crain’s Forty under Forty and one of Ad Age’s Women to Watch 2016. More recently, Madonna announced that she and her agency would no longer create imagery that objectifies women, through the #WomenNotObjects campaign. At the 2016 Cannes Lions, the campaign was shortlisted for Glass, Direct & Cyber Lions.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Pricing
Member Non-Member
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

Cancellations
A cancellation fee of $25 will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0742