Digital Horizons: Creating a Culture of Innovation

Location Details:
4A's Webinar

Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time.

An R&D focus inside of agencies is not new, but the rate of technology and industry change is immense. Consequently, the pressure to keep pace with your clients and competitors is paramount to your future success. Formal innovation efforts are one way to future-proof your organization. Whether you already have an established innovation initiative, or you are debating and discussing the approach that’s right for your agency, this webinar will provide a practical playbook to help you manage change and to deliver value to your clients as well as your employees.

What You Will Learn:

  • How to build your innovation plan.
  • How to gain executive buy-in.
  • How to establish your innovation vision and goals.
  • How to build and maintain your innovation approach and team.
  • How to explore funding models that can be considered.
  • How to set success metrics and goals.

Who Should Attend:

  • Agency owners, leaders and senior managers
  • Leadership responsible for technology, social, digital, media and production

About the Webinar Series Leader:
Rick Gardinier, Partner and Chief Digital Officer at BRUNNER/Bhive Lab, has led BRUNNER’s digital practice and has helped to position BRUNNER as a top independent, creative, technology and data analytics driven firm. He spearheaded the launch of BRUNNER’s innovation lab, BHiveLab, which is dedicated to helping companies invent new ways of using technology to engage their customers.

As an early entrant to the interactive technology field, Rick has helped companies like Liberty Mutual, GlaxoSmithKline and BNY Mellon leverage digital to improve their business results.

Pricing:
Member Non-Member
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Cancellations
A cancellation fee of $25 will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0742