Digital Acceleration Series: Demystifying the Paid Media Ecosystem

Location Details:
4A's Webinar

Webinar Recording Available!

During this session, we’ll explore the essentials of paid media – how it’s bought, sold and targeted, as well as how programmatic is changing the business and what this means for you.

As we unlock these essentials, we’ll also share the most common formats in rich and static media and how mobile is transforming the advertising industry.

This is the third in an eight-part Digital Acceleration Series.

What You Will Learn

  • Key components of the digital display market
  • How media is bought and sold, and how programmatic media buying is changing the business
  • IAB display best practices, formats and examples of how brands use creative rich media formats
  • Best practices in mobile advertising
  • Essentials of targeting and creating a display campaign

Who Should Attend
Creatives, account managers, media planners and strategists who are new to digital and want to develop their skills and confidence

nick-new-headshot-1About the Trainer

Nick New, managing director of The Knowledge Engineers by AVADO, has spent the past 10 years developing digital best practice. For the past eight years, Nick has been working with marketers, advertising agencies and media owners globally to develop digital vision and capability.

 

Pricing For Individual Webinar

Member Pricing Non-Member Pricing
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Special pricing when you register for all 8!

Register here.
Member Pricing Non-Member Pricing
  • Individual: $999 (savings: $193)
  • Conference Room*: $2,500 (savings: $292)
  • Unlimited**: $7,199 (savings: $793)
  • Individual: $1,775 (savings: $297)
  • Conference Room*: $5,000 (savings: $592)
  • Unlimited**: $9,349 (savings: $1,043)

Cancellations
A 10% cancellation fee will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0742