4As Webinar Series
Webinar Recording Available!
Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time.
The Agency Planner Essentials series provides you with three essential skills for every strategic planner:
- Digging Deep for Customer Insights
- Getting to Your Most Powerful Message
- Customer-Driven Media Planning
What You Will Learn:
Over the course of three sessions, below is a snapshot of what you’ll learn:
- What a true “insight” is
- Insight generation process and evaluation
- How others successfully mine meaningful customer insights
- How a customer insight leads to your message
- How to create a Message Matrix and use the Messaging Evaluator Tool
- How to pressure test messages through Reasons to Believe (RTBs)
- How other companies are selecting the best messaging for their work
- How to overcome the problem of jumping directly into mediums rather than letting insights drive the medium
- How other agencies and brands are using the media strategy toolkit
Who Should Attend:
Junior- to mid-level account managers and planners
About the Trainers:
|Lauren Stradley, Senior Consultant and Partner at Noetic Consultants. With over 15 years of experience, Lauren has had the pleasure of doing brand management and brand strategy for companies like Discovery Communications, Best Buy and Target. At Noetic, she has directed diverse client projects centered around brand strategy and research, and has overseen strategic plan production and planning cycle construction for AT&T’s Business Council and Marriott Brands Portfolio Planning. A Eugene Kummel Scholar, Lauren received her MBA from Yale University.
|Annette Tully, Senior Consultant at Noetic Consultants. Uniquely balancing marketing strategy, creative and process, Annette’s business experience is broad and diverse having worked for companies like CEB, Discovery Communications, and Gensler. From marketing strategy and research, to advertising and multimedia design and creation, she applies a human-centered mindset to achieve clients’ business goals. At Noetic, Annette has developed marketing plans, training programs and content for Wells Fargo, Scripps Networks, CoverGirl, Firestone. Annette received her MA from American University.
|Marci Klugman, Senior Consultant at Noetic Consultants. Marci’s experience spans both the agency and client side of the marketing industry. At the start of her career in New York City, she worked for Grey and BBDO on iconic brands for Procter & Gamble, Frito-Lay and Campbell Soup Company. She later moved to Washington, DC and spent ten years in the marketing department at Discovery Channel, overseeing campaigns for some of the network’s highest-rated programs including Deadliest Catch, Planet Earth and Shark Week. At Noetic, she’s had the privilege of working with clients across various industries on brand strategy, research initiatives and marketing training.
Noetic Consultants is a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams. We provide fresh perspectives and intelligent thinking to help you achieve your goals. We are distinct in our approach because we are culturally aware of and adaptable to your organization. We are highly adept at creating clarity where it is lacking, and act as a catalyst for your team to realize important results.
Pricing For Bundle Package
|Member Pricing||Non-Member Pricing|
* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.
A 10% cancellation fee will be applied to any cancellation.
Please contact firstname.lastname@example.org | 212-850-0742