Agency Planner Essentials: Digging Deep for Customer Insights

Location Details:
4A's Webinar

Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Are you digging deep enough to really know your customer? At the end of this webinar, you will understand what customer insights are, and how to mine for the most meaningful ones so you can deliver more impactful campaigns.

What You Will Learn:
Over the course of three sessions, you will learn how to:

  • What a true “insight” is
  • Insight generation process
  • Insights vs. “THINsights”
  • How to use the “4 WHYs” Tool
  • How to evaluate an insight
  • Benchmarking: how others successfully mine meaningful customer insights

Who Should Attend:
Junior- to mid-level account managers and planners

About the Trainer:

Lauren Stradley, Senior Consultant and Partner at Noetic Consultants. With over 15 years of experience, Lauren has had the pleasure of doing brand management and brand strategy for companies like Discovery Communications, Best Buy and Target. At Noetic, she has directed diverse client projects centered around brand strategy and research, and has overseen strategic plan production and planning cycle construction for AT&T’s Business Council and Marriott Brands Portfolio Planning. A Eugene Kummel Scholar, Lauren received her MBA from Yale University.
 

Noetic Consultants is a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams. We provide fresh perspectives and intelligent thinking to help you achieve your goals. We are distinct in our approach because we are culturally aware of and adaptable to your organization. We are highly adept at creating clarity where it is lacking, and act as a catalyst for your team to realize important results.


Pricing For Individual Webinar

Member Pricing Non-Member Pricing
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

Purchase the entire series (that’s 3 webinars) for a special bundle price!
Learn how today.

Member Pricing Non-Member Pricing
  • Individual: $375
  • Conference Room*: $949
  • Unlimited**: $2,699
  • Individual: $660
  • Conference Room*: $1,875
  • Unlimited**: $3,499

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Cancellations
A 10% cancellation fee will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0742