Advertising & The Law: Understanding and Leveraging Intellectual Property

Location Details:
4A's Webinar Series

Webinar Recording Available!

Among the unique aspects of the advertising industry are the dynamics associated with agency creation of ideas and intellectual property (IP). Candice Kersh, partner at Frankfurt Kurnit Klein + Selz PC, will share information related to IP.

Topics that will be discussed in this webinar include:

  • What is IP? (Copyright, trademark, patents, etc.)
  • What is not IP? (Ideas, concepts, plans)
  • Establishing IP rights and protection of work product
  • Agency-developed IP (Examples)
  • Ownership and usage rights
  • Protecting agency new-business ideas and work product
  • Preserving agency rights to use agency-developed software and tools
  • Structuring terms and agreements

Candice will urge agencies to protect and monetize the IP they develop, and she will review 4A’s guidance related to ownership and use of agency-developed ideas and work product.

What You Will Learn

  • Agency employees who are relatively new to the industry will gain essential information on IP basics and IP protection
  • More seasoned agency executives will learn how to structure and monetize agency IP

Who Should Attend
Junior to mid-level advertising professionals

About Your Webinar Leader
candice-kershCandice Kersh is recognized as an industry leader in the advertising and media businesses. In 2016, she earned a Folio magazine Top Women in Media award – the only lawyer to receive this honor; and, in 2008, Candice was the first lawyer ever named to the prestigious Advertising Age Women to Watch list. Candice has also received consistent recognition over the years by the most respected legal-rating organizations. Chambers USA praises her expertise in the digital and new media space. Candice has been named a best lawyer in advertising law by Best Lawyers since 2010. The Legal 500 continues to recognize her as one of the nation’s leading lawyers in advertising; and Candice has been repeatedly named by Super Lawyers magazine as a New York-area Super Lawyer for Intellectual Property (2006) and for First Amendment and Media (2007 to 2015).

Pricing For Individual Webinar

Member Pricing Non-Member Pricing
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Special pricing when you register for all 6!

Learn more here.

Member Pricing Non-Member Pricing
  • Individual: $749
  • Conference Room*: $1,875
  • Unlimited**: $5,399
  • Individual: $1,299
  • Conference Room*: $3,775
  • Unlimited**: $6,999

Cancellations
A 10% cancellation fee will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0742