4A’s Executive Leadership Program – Chicago

Location Details:
Cramer-Krasselt Co.
225 North Michigan Avenue
24th Floor
Chicago, IL 60601-7614

Research conducted by Harvard University found that about half of those who move into leadership positions fail.

4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

What It’s All About?

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.

The Agency Leadership SimulationTM (ALS)
During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success.

For a sneak peek at the Shele House simulation, click here.

Who Should Attend
Target attendees include: new office CEO’s, COO’s, client service directors, major account directors, creative directors and high-potential department heads. The ALS is also an invaluable learning experience for those being considered to eventually succeed current agency leaders.

Agenda & Additional Information
The 4A’s Executive Leadership Program will be held April 25 – 27, 2017.

225 N. Michigan Avenue
24th Floor
Chicago, IL 60601
Main# 312-616-9600

Onsite Contact
Roseanne Lennon | RLennon@c-k.com

4A’s Onsite Contact
Laurie Stearn | 312-388-7470 | lstearn@aaaa.org

Bio of Facilitator, Ed Baron

All attendees are asked to make their own hotel and travel arrangements.

The number of attendees will be limited to 21 attendees to ensure a healthy diversification of experiences, specialties and points-of-view, yet small enough to allow for individual attendee attention. Given the popularity of this program, we are anticipating a quick sellout so we would urge you to register your colleagues as soon as possible.

Early Rate (Thru 3/25/2017)

  • Member: $2,700
  • Non-Member: $3,375

Regular Rate (Starting 3/26/2017)

  • Member: $3,000
  • Non-Member: $3,750

Cancellation/Transfer Policy
Refunds will be granted, excluding a processing fee of $150, if written notice is emailed to Joyce Glenn before Tuesday, February 21. No refund will be given to any cancellation requests after February 21.

Transfers to a future ELP date/location will be granted, excluding a processing fee of $100 per transfer, if written notice is emailed to Joyce Glenn before Tuesday, February 21. There will be a fee of $1,000 per transfer for any request after February 21. Transfers are allowed up to Tuesday, April 4.

Please e-mail cancellations or substitutions to Joyce at jglenn@aaaa.org.

Program: Shelley Kandpal | skandpal@aaaa.org
Registration and Logistics: Joyce Glenn | jglenn@aaaa.org

Thanks to our sponsor!