2017 Virtual Institute of Advanced Advertising Studies (VIAAS)

In partnership with Northwestern University’s Medill IMC.

Do you want to take advantage of the industry’s most cherished training course, but are not located near a big city? Are you an agency leader who wants your most talented young professionals to learn how to contribute more to your agency’s success?

For more than 50 years, IAAS has put young, promising agency professionals into a real-life marketing environment, challenging them to deliver the most creative and effective marketing communications plan to achieve a client’s objective. We operate IAAS programs in nine major U.S. cities.

And now, we bring our IAAS program right to you—regardless of location.

Up-and-Coming Agency Professionals
The Virtual IAAS is designed for promising agency professionals with two to five years of experience across all disciplines—creative, media, research, planning, account management, public relations, direct marketing, digital, social and mobile.

8-Week Curriculum
The session opens with overviews of marketing strategy, creativity and client expectations, and then follows the path of preparing for a new business pitch.

Topics covered include:

  • Client Brief;
  • Understanding the Consumer, Brand, and Competitive Landscape;
  • Finding Insights and an Integrating Idea;
  • Developing and Selling a Marketing Communication Strategy
  • Planning the Latest Digital, Social, Mobile and Experiential Consumer Engagement Tools.

The class schedule begins February 1 and ends March 29, 2017.

Virtual Approach
A valuable element of the program is learning how to work with teammates in different agencies, geographies and time zones across the country. Our virtual process includes:

  • A weekly live web conference for all participants to interact with faculty and each other every Wednesday evening from 7:00 pm to 8:30 pm (EDT);
  • Video lectures and articles posted online to prepare for web conference discussions;
  • Individual teams establish their own communication and meeting schedules;
  • Program communication will be online, via the Medill Mediasite, web and phone conferencing.

Northwestern University’s Medill IMC Partnership and Certification
4A’s is proud to partner with Northwestern University’s Medill IMC Program. The Medill IMC Academic Advisory Board, chaired by Associate Dean, Frank Mulhern, provides curricula and ongoing guidance.

Students who successfully complete the program will earn a Certificate of IAAS Completion signed by 4A’s and Northwestern University’s Medill IMC.

For Participating Agencies
After graduating from the Institute, your people will return to work with a better understanding of the big picture, an enhanced ability to work virtually in a team environment, and a renewed passion for doing excellent work and increasing their contributions. Marketing communications companies need a program that provides a real-life understanding of our business, and that is what IAAS delivers. The IAAS helps junior people jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

For Attendees
Let our outstanding faculty jump-start your career. Contribute more to your agency. Network with other up-and-coming professionals. Get a better sense of the big picture, an enhanced ability to work in a team environment and an increased passion for excellence.

Registration is available to both 4A’s members and non-4A’s members. All sessions and teamwork will take place online.

Registration Fees
Regular Pricing (Deadline: January 25, 2017)

  • 4A’s Members: $1,350 per student
  • Non-4A’s Members: $1,650 per student

Registration: Contact Joyce Glenn | jglenn@aaaa.org | (212) 850-0742
Programming/Logistics: Marty Kohr, IAAS Director | m-kohr@northwestern.edu | (847) 971-0092 or Laura Honeycutt | lhoneycutt@aaaa.org | (212) 850-0732