2017 New York Institute of Advanced Advertising Studies

This year’s client | The Creative Alliance

The 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates.

The 4A’s New York Institute of Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of the advertising industry.  The program opens with overviews of marketing strategy, creativity and client expectations, and then follows the path of preparing for a new business pitch.

Topics covered include:

  • Client Brief;
  • Understanding the Consumer, Brand, and Competitive Landscape;
  • Finding Insights and an Integrating Idea;
  • Developing and Selling a Marketing Communication Strategy
  • Planning the Latest Digital, Social, Mobile and Experiential Consumer Engagement Tools.

Best of all, students develop their skills by working on an actual client assignment in a team environment. The faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations.

The course runs from January 30th- May 9th, culminating with individual “agency” presentations to client representatives a quest to “win” the business. On May 8th-9th, the students will be recognized and the winning team announced at a graduation celebration.

Classes begin at 5:30 p.m. and conclude at 8:30 p.m.

To register for a 4A’s event you must create an account with us.

Find out more about how we use your account information. Connect with us via email eventhelp@aaaa.org OR phone 212-682-2500.

Course Curriculum
Contact Lori Lum, Director, IAAS New York, at lorilum@me.com with questions about the 2017 curriculum.

Who Should Attend
The program is designed for promising agency professionals with two to five years of experience across all disciplines—creative, media, research, planning, account management, public relations, direct marketing, digital, social and mobile.

For Participating Agencies
After graduating from the Institute, your people will return to work with a better understanding of the big picture, an enhanced ability to work virtually in a team environment, and a renewed passion for doing excellent work and increasing their contributions. Marketing communications companies need a program that provides a real-life understanding of our business, and that is what IAAS delivers. The IAAS helps junior people jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

For Attendees
Let our outstanding faculty jump-start your career. Contribute more to your agency. Network with other up-and-coming professionals. Get a better sense of the big picture, an enhanced ability to work in a team environment and an increased passion for excellence.

The registration deadline for the 4A’s New York IAAS is January 27th. To register, click the appropriate register button shown above.

We hope you’ll make this investment in your agency by registering your rising stars.

Registration Fees

  • 4A’s Members: $1,500 per student
  • Non-4A’s Members: $1,750 per student

NOTE: We are anticipating a very quick sellout, so we would urge you to register as soon as possible.

Registration: Contact Joyce Glenn | jglenn@aaaa.org | (212) 850-0742
Programming/Logistics: Lori Lum, IAAS Director | lorilum@me.com