The 4A’s Planning Day Series virtual event will offer members the opportunity to hear from industry experts on the innovations and changes in the planning space that are having the greatest impact on our industry. The event will be a two part series: Part One – April 4th, 2024 (2:00pm to 4:30pm ET Research, focused […]
In today’s digital landscape, user-centricity and sustainability are becoming increasingly vital in shaping effective programmatic advertising strategies. This webinar explores the relationship between prioritizing user preferences and achieving campaign success while fostering sustainability. We delve into why aligning digital campaign strategies with user preferences not only enhances sustainability but also amplifies media buyers’ campaign performance. […]
In conjunction with the release of a new 4A’s exclusive white paper – Navigating the Health Data Privacy Landscape – join us for a one-hour webinar as our speakers traverse the growing tangle of new state laws and federal regulations governing the collection and use of consumer health data. Diving deep into legal statute, recent […]