Economic Value of the Advertising-Supported Internet Ecosystem

The IAB reports the size, scope, and social and economic benefits of the Internet ecosystem and tracks the contribution advertising has made to it. The report finds that the ad-supported Internet is responsible for 10.4 million jobs in the U.S., accounts for 7.3% of the country’s nonfarm employment, and makes up 6% of the U.S. GDP.

Click here for key findings, interactive map, and access to previous reports.