Ipsos explores all aspects of the affluent market, including media habits, shopping behaviors, return to work, and even pickleball playing!
Nielsen’s Diverse Intelligence Series offers insights and trends that focus solely on diverse audiences’ unique media habits, demand for inclusive content and campaigns, and perceptions of today’s media landscape. The series has become an industry resource to help brands better understand and reach diverse customers. The U.S. Hispanic population is becoming more diverse and intersectional […]
The Li.st Berlin Cameron, and Benenson Strategy Group worked together on research to find the hidden costs of loneliness for women at work.
The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.
Adam R. Jacobson and HispanicAd examine the importance of data in targeting the Hispanic market. Insights from top Hispanic agency and marketer leaders are featured.
Mintel provides insights into Gen Z’s mindset, shopping behaviors, dining out behaviors, and beauty routines in this infographic series.
The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.
The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.
This Mintel infographic series examines current beauty trends and shopping habits, providing insights into a variety of consumer segments.
The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.
Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.
GLAAD releases its annual study tracking the presence of LGBTQ characters on television.