Cadillac Ad Tries to Bridge Nation’s Chasm, Without Falling In

Cadillac’s new advertising campaign made its debut during the Oscars broadcast on ABC, which is, after the Super Bowl, the biggest showcase for national television ads. (ABC said it had sold out the broadcast, taking in about $2 million per 30-second spot.)

In an effort to distinguish the company from its German and Japanese rivals in the luxury car segment, Cadillac’s advertising slogan for the past three years has been “Dare Greatly.” In the opening line of its new 60-second ad, that’s just what Cadillac seemed to be doing. Over archival footage of a 1960s-era civil rights demonstration, the narrator said bluntly, “We are a nation divided.”

Read more at the New York Times