Denver — NASCAR® season is here, and Cactus is helping the Colorado Lottery celebrate with a new TV spot for their latest scratch game, Fast Track Cash. With a chance to win up to $100,000 instantly, Fast Track Cash gives everyone a shot at the thrill of victory.
The TV spot was shot at Pikes Peak International Raceway in Fountain, Colorado and used local Colorado talent and crew. The spot was designed to resonate with NASCAR® fans while still engaging Colorado Lottery customers.
“NASCAR fans are some of the most passionate people around,” said Creative Director Jim Morrissey. “We focused on creating a spot that marries the excitement of NASCAR and the thrill of playing Colorado Lottery games.”
This integrated campaign includes a :30 TV spot, :30 radio spot, point-of-sale, digital and social elements. Non-winning tickets can be entered into a second drawing for a chance to win a trip for two to NASCAR Champions’ Week™ in Las Vegas.
Check out the TV spot at: http://cactusdenver.com/work/nascar-fast-track-cash/.
Colorado Lottery’s NASCAR TV Spot Credits
Client: Colorado Lottery
Advert Title: Fast Track Cash
Advertising Agency: Cactus, Denver, United States
Agency website: www.cactusdenver.com
Joe Conrad, Founder & CEO
Norm Shearer, Partner & CCO
Jim Morrissey, Creative Director
Summer Hershey, Account Director
Ethan Nosky, Account Manager
Brooke Woodruff, Production Director
Adam Nelson, Senior Art Director
Shea Tullos, Senior Copywriter
Amanda Osness, Media Planning Supervisor
Regina Pron, Senior Media Buyer
Production Company: Liberal Media Films
Director: Jeremy Bartel
Post Production: Spillt
Editor: Jeff Wilson
Audio: Coupe Studios