Branded App ROI: Evidence of the Value of Consumer Engagement Via Branded Apps

The Spiegel Research Center at Northwestern University examines the value and risks for brands developing mobile apps, as well as how branded apps influence consumer engagement. This report finds:

  • Engagement through apps increases order size and frequency
  • Consumers’ buying strategies vary by device and by product type
  • Apps create a unique set of risks for brands.

For more info into consumer purchasing behaviors, check out Spiegel’s previous research on an alternative path-to-purchase framework.