B2B Content Marketing: Benchmarks, Budgets, and Trends
The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers in its annual report.
Topics include:
- Artificial Intelligence (AI) use
- Team structure
- Content marketing challenges
- Content types, distribution channels, and paid channels
- Social media
- Content management and operations
- Measurement and goals
- Budgets and spending
- Top priorities and challenges for B2B marketers in 2024.