B2B Content Marketing: Benchmarks, Budgets, and Trends

The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers in its annual report.

Topics include:

  • Artificial Intelligence (AI) use
  • Team structure
  • Content marketing challenges
  • Content types, distribution channels, and paid channels
  • Social media
  • Content management and operations
  • Measurement and goals
  • Budgets and spending
  • Top priorities and challenges for B2B marketers in 2024.

Read the full report here.