Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
The 4A’s Digital Horizons Series explores the current and near future landscape of digital technology and innovation in the advertising industry. This whitepaper, “Accessibility,” provides the why and how of inclusive design, authored by Alison Walden, Director of Technology and Mike Quattrin, Senior Experience Developer at SapientRazorfish.
4A’s Chick Foxgrover, EVP, Creative Technologies and Innovation attended SXSW again this year and reports on some of the dominant themes and a survey of the brand activations at this major creative culture event.
In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.
This whitepaper, part of the 4A’s Digital Horizons Series, explores the reasons why blockchain technology — the innovation behind the Bitcoin cryptocurrency protocol — will have greater impact on the communications and marketing trade within the next five to ten years than social media did from 1995 to 2005.
The 4A’s Digital Horizons Series explores the current and near future landscape of digital technology and innovation in the advertising industry. This whitepaper, “Innovation Labs,” provides a fact-based, insider view for those who are considering the best path forward for their own innovation efforts.
Chick Foxgrover, Chief Digital Officer at the 4A’s wraps-up CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.
Piers Fawkes, Founder of PSFK moderated the “Experience Design & The Future of Advertising” panel on day 2 of CreateTech 2016. Panelists: Torsten Gross, Executive Planning Director, JWT Adriana Krasniansky, Senior Researcher, PSFK Billie Whitehouse, Co-Founder, Wearables Experiments Christopher Tai, VP, Director of Technology, Deutsch All of the day’s sessions can be viewed on our […]
Rachel Been, Art Director/Lead Designer, Google Marketing Team presented “The Importance of Design Systems” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.
Kim Dunbar, Digital Agency Lead, IBM Watson Partner Program and Marc Blanchard, Global Head of Experience Design, Havas Worldwide presented “The New Breed of Brand Intelligence” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.
Chloe Gottlieb, EVP, Executive Creative Director US, R/GA and Mike Rigby, VP, ECD Business Transformation, R/GA New York presented “The Future is Connected by Design” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.
Angela Fung, Executive Director of Digital Production at Ogilvy & Mather moderated the “Experiments in the Wild” panel on day 2 of CreateTech 2016. Panelists: Jason Wurtzel, Executive Director of Technology, Ogilvy & Mather Joe Laquinte, Creative Technologist, Ogilvy & Mather Freddie Bologno, Mobile Product & Messaging Manager, Do Something Matthieu Lorrain, Creative innovation Lead, […]