A&G Lands Brian Babineau to Be Its New Chief Strategy and Engagement Officer

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Allen & Gerritsen has announced that Brian Babineau has joined the Boston-based advertising agency as Chief Strategy and Engagement Officer, a newly created role in which he will be a part of the Executive Leadership Team and will oversee brand strategy, engagement strategy and media and distribution strategy.

Austin & Williams Named to Inc. 5000 List of Fastest-Growing Private Companies in America

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National honor latest in a string of yearlong achievements and accolades.

VML Names God-is Rivera as Director of Inclusion & Cultural Resonance

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God-is Rivera has been promoted to director of inclusion and cultural resonance, a newly created position at VML.

Inside the Campaign: Deutsch’s “Dr. Aftkings” and “Play” for DraftKings

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In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Deutsch takes you inside two new campaigns for DraftKings. Campaigns: “Dr. Aftkings” and “Play” Agency: Deutsch New York Client: DraftKings Program Background: Gearing up for the NFL season, the New York office of Deutsch this week launched two creative executions — “Play” and “Dr. Aftkings” — […]

Inside the Campaign: Team One’s “Visionaries Wanted”

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Inspired by Ernest Shackleton’s famous ad, “MEN WANTED for hazardous journey,” Team One created a campaign to launch The Legacy Lab’s inaugural Honors program: an initiative to recognize brand leaders making a long-term difference in a short-term world.

5 Questions for Jim Brown of Muller Bressler Brown

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The 4A’s is committed to sharing the thoughts of some of the most important leaders in the ad industry. In this edition of our 5 Questions For… series, we chat with Jim Brown, CEO and partner of agency Muller Bressler Brown in Kansas City, Mo.  What is the biggest challenge or opportunity facing the ad industry right now? […]

Project [Dis]Connect by the J. Walter Thompson Young Commodores

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The J. Walter Thompson Young Commodores – students from Manhattan Early College School for Advertising (MECA), Miami Ad School and City College of New York – had an amazing opportunity to work with the great people from the Discover Outdoors Foundation Kirk Reynolds and Lauren Skonieczny. Throughout the 15-weeks the YC’s stayed in close contact with DOF and led the project from beginning to end.

Inside the Campaign: HMH’s Work for Central Oregon Visitors Association

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In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, HMH takes you inside its campaign for Central Oregon Visitors Association. Campaign: Central Oregon Vacation Getaways Agency: HMH Client: Central Oregon Visitors Association Program Background: Central Oregon is known for its rugged beauty. What isn’t as well known is the level of luxury […]

5 Questions for Justin Chase of Intouch Solutions

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The 4A’s is committed to sharing the thoughts of some of the most important leaders in the ad industry. In this edition of our 5 Questions For… series, we chat with Justin Chase, Executive Vice President of Innovation at Intouch Solutions.  What is the biggest challenge or opportunity facing the ad industry right now? Encroachment from consulting firms […]

Fashion Retailer Express, Inc. Selects VML as Agency of Record

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VML will lead the strategic consumer journey toward sales and commerce through integrated channel strategies including marketing, paid media, search, analytics and consumer sales optimization.

“Ideas are Important, But Execution Wins Out” — Featuring Eric Mayville, Wondersauce

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Not even a full decade ago, BBDO associate creative director Bianca Guimaraes graduated from university with the same aspirations as any other hungry creative.

The World Isn’t Just at Your Fingertips, It’s Also in Your Vocal Cords

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In this blog post, Jeff Mard, VP Innovation & New Business at Cronin,  discusses the advent of voice technologies like Alexa and their impact on brand strategy.