Allen & Gerritsen (A&G) announced that Amy Snelling has joined the agency as SVP, Business Leadership. Snelling is a celebrated agency leader who was most recently a Group Account Director at SapientNitro and was previously VP, Director of Marketing at Digitas.
At A&G Snelling will focus her talents on Waters Corporation, the Museum of Science, TJX Companies, Hartford Funds and Toyota Raymond brand. In her new role she reunites with former colleagues Jennifer Putnam (Chief Creative Officer) and Dan Beder (Managing Director/Boston).
“I’m passionate about finding what is true and authentic about a brand and bringing that out in a way that’s interesting and engaging to its audience,” said Snelling. “Consumers now play a huge role in defining a brand’s identity, and I love being able to help clients advance their businesses by bringing that outside perspective that pushes them to do new and interesting things.”
Snelling’s career highlights include a stunt to promote Downy’s “Clean Sheet Week” initiative in which comedian Mike Birbiglia spent a full week living in a Macy’s Herald Square window, overhauling Webster Bank’s entire brand identity to better connect proof points with key value propositions in the “What Matters” campaign, and developing and executing the buzzworthy Rob Gronkowski-David Ortiz musical collaboration promoting Dunkin’ Donuts iced coffee.
“I strongly believe that great creative work is a huge driver of business,” Snelling continued. “Making something that’s breakthrough doesn’t have to involve a massive budget – it just needs to connect meaningfully with the audience.”
Snelling’s move to A&G was a long time coming: she and CEO Andrew Graff first connected almost two decades ago when she applied for a job at the agency. Graff let her know there weren’t openings at the time but encouraged her to stay in touch.“Amy has been on my radar for a long time now, and I’ve been continually impressed with her ability to translate a consumer insight into a campaign that’s truly inventive,” said Graff. “Amy is one of the most creative business leads I’ve ever met, and she personifies hustle. I know she’ll be an incredible asset to all the clients she touches and the agency as a whole.”
“A&G has been on my list forever,” Snelling said. “The culture is universally known to be great, and I love that the agency has a people-focused environment not only internally but with clients as well. I also love that I have the ability to teach up and coming talent while still learning myself. I was ready to go to a creative, entrepreneurial place where I could quickly affect change, and A&G is the perfect place to do that.”