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How Can Brands Win Dads’ Loyalty on YouTube?

Third Party Content

This Think with Google article talks about the launch of Dove Men+Care on YouTube and reveals the brand’s marketing campaigns for Father’s Day.

How Travel Marketers Can Own the Customer Journey

Third Party Content

Think with Google outlines three strategies that are proven to find—and convert—travelers during the travel planning process.

Micro-Moments Are Multiplying—Are You Ready for the Future of Marketing?

Third Party Content

Mobile has changed everything, but it’s only act one. Machine learning in marketing is set to drive the industry’s next revolution. Google’s Senior Vice President of Ads & Commerce, Sridhar Ramaswamy, reflects on the implication of this change and how leading brands will navigate the shift.

Smarter and More Connected: The Emerging Landscape of loT and Connected Devices

comScore provides statistics on connected device penetration, app usage, and smart homes. See a list of the leading apps by age group, popular streaming video devices, main uses of smart home speakers, and more.

Success in Six: 4 Best Practices for Building Impactful YouTube Bumper Ads

Third Party Content

Google’s Creative Director Ben Jones shares tips on how to deliver big creative impact in the tight format of a :06 ad.

L’Oréal’s Digital Transformation

Third Party Content

In this Think with Google article, Marie Gulin-Merle, the CMO of L’Oréal USA, shares how her company is marketing to the digital and mobile consumer of today.

Gen Z: A Look Inside Its Mobile-First Mindset

Third Party Content

Think with Google shares new insights to help marketers better understand Gen Z and their behaviors in this report series.

Mobile’s Hierarchy of Needs

comScore suggests that mobile users have a hierarchy of digital needs that drive their mobile consumption. In this report of usage in nine countries, topics include devices, apps, industries, variations by country, and challenges/opportunities going forward.

2017 U.S. Cross-Platform Future in Focus

comScore focuses on the cross media ecosystem in this report by examining media habits, top sites, top apps, and more in eight categories.

Programmatic Advertising: The Impact on Brand and Delivery Metrics and What Advertisers Can Do to Maximize Returns

comScore and Kantar Millward Brown report that programmatic online advertising is performing well in areas such as purchase intent, but lacking in awareness and brand-building associations. Check out this global report for their four recommendations on ways to improve return on programmatic campaigns.

Marketing to Millennial Parents? Here’s How They’re Redefining Parenting for Their Generation

Third Party Content

Think with Google suggests four rules for brands to follow when reaching out to millennial parents.

What Women Watch: Trends Toward Entrepreneurship, Education, and Empowerment on YouTube

Third Party Content

In this Think with Google article, YouTube shares the top trending content among women, including entrepreneurial and business-focused content, beauty and parenting, and watching ads.