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We invite our sponsors to share content with 4A’s Members and the industry at large. We’re pleased to share sponsor content below.

Programmatic Advertising: The Impact on Brand and Delivery Metrics and What Advertisers Can Do to Maximize Returns

comScore and Kantar Millward Brown report that programmatic online advertising is performing well in areas such as purchase intent, but lacking in awareness and brand-building associations. Check out this global report for their four recommendations on ways to improve return on programmatic campaigns.

Marketing to Millennial Parents? Here’s How They’re Redefining Parenting for Their Generation

Third Party Content

Think with Google suggests four rules for brands to follow when reaching out to millennial parents.

What Women Watch: Trends Toward Entrepreneurship, Education, and Empowerment on YouTube

Third Party Content

In this Think with Google article, YouTube shares the top trending content among women, including entrepreneurial and business-focused content, beauty and parenting, and watching ads.

How Brands Can Optimize TV Ads to Drive Product Discovery

Third Party Content

In this Think with Google article, learn how to use TV ads to influence viewers to search for your brand online, plus guidelines on how to make the consumer interactive experience a positive one.

Winning the Consumer Electronics Shopping Moments That Matter

Third Party Content

Think with Google reveals how to engage shoppers of consumer electronics in their micro-moments. Learn which digital channels shoppers tap into for their initial research, plus the influence of mobile on purchase decisions and post-buying customer service.

What Black Millennials on YouTube Want From Advertisers

Third Party Content

Think with Google shares thoughts from top black YouTube creators on ways brands can develop more inclusive advertising.

5 Fixes for Your Online Video Marketing Strategy: Lessons From Google BrandLab

Third Party Content

Kim Larson, global director of Google BrandLab, shares tips for how brand marketers working in online video can better define, share, and positively crush their goals in 2017.

Mindset Matters: How Leading Marketers Are Driving Growth

Third Party Content

In this Think with Google paper, learn the importance of smarter measurement techniques in today’s mobile world. Instead of just clicks and conversions, implement sales and profits metrics, bridge gaps across channels and devices, and conduct strategic experiments.

State of Digital

comScore examines trends in mobile, social, apps, digital ad monetization, digital commerce, holiday spending, and cross-platform consumers + measurement.

5 Questions Marketers Should Ask in 2017

Third Party Content

With the new year right around the corner, Think with Google asked a dozen marketing and agency execs, from companies including Sephora, Starcom, and Carat, to share what’s top of mind as they finalize their 2017 plans.

The Extra Mile: 4 Resolutions for Marketers from the Top YouTube Ads in 2016

Third Party Content

Google’s Director of YouTube Advertiser Marketing Kate Stanford offers insight on the most-watched YouTube ads of 2016, and shares what the best advertisers on YouTube did to go the extra mile and top the Year-End YouTube Ads Leaderboard.

Meet the Three Types of People Who Will Launch Your Culture of Growth

Third Party Content

Think with Google talks about three personality types that build a culture of growth in marketing organizations.