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Global Mobile Report 2017

comScore’s annual report focuses on mobile consumption in 14 countries with information on mobile usage trends, categories, m-commerce, and apps.

What You Need to Know About the State of Video Ad Viewability in 2017

Third Party Content

Think with Google studied video ads to better understand the current state of video ad viewability around the world.

The 2017 U.S. Mobile App Report

In this annual report, comScore reveals mobile app usage and behavior across generations.

Display Benchmarks

Third Party Content

This interactive tool from Google helps agencies evaluate the performance of online advertising campaigns relative to industry norms. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.

Micro-Moments Now: Why Expectations for ‘Right Now’ are on the Rise

Third Party Content

People are making decisions faster than ever before, and they expect to be able to act on those decisions instantly. See how marketing can make it easier for people to get things done with this special report from Lisa Gevelber, Google’s VP of Marketing for the Americas.

Top 10 Burning Issues in Digital

comScore provides insight on its list of the top ten issues in digital, including measurement, cross-device marketing, programmatic, advertising attribution, and more.

Make the Grade for Back-to-School: 4 YouTube Trends to Inform Your Video Strategy

Research Services

Think with Google uncover the latest back-to-school shopping trends on YouTube and provide tips on how marketers can incorporate them into their video strategy.

State of OTT

comScore takes an in-depth look at over-the-top content consumption and device usage.

Marketing Meets Science: How to Set Your Team Up for Success in a Data-first World

Third Party Content

Cloud technology allows marketers to access data more easily and uncover insights more quickly. Alison Wagonfeld, vice president of marketing at Google Cloud, shares three strategies to successfully integrate data, analytics, and machine learning—and increase your marketing productivity.

Pride Year Round: The Benefits of LGBT-Inclusive Advertising

Third Party Content

Think with Google outlines what brands should consider as they make their messaging more LGBT-inclusive.

How Can Brands Win Dads’ Loyalty on YouTube?

Third Party Content

This Think with Google article talks about the launch of Dove Men+Care on YouTube and reveals the brand’s marketing campaigns for Father’s Day.

How Travel Marketers Can Own the Customer Journey

Third Party Content

Think with Google outlines three strategies that are proven to find—and convert—travelers during the travel planning process.