4As News and Thought Leadership

Check out the latest thought leadership from the 4As and recent coverage of our offerings.

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11/19/2025

Guest Post – Search Reinvented: The AI age of SEO, SEM and Content Discovery

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11/19/2025

California Finalizes Regulations for One-Click Data Deletion Platform

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11/13/2025

Re-Evaluating Internship Programs in Media, Advertising and Tech

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Check Out Our Latest Thought Leadership

Dive deep into our latest comprehensive report or explore our featured initiative aimed at driving industry innovation.

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Agency and Partner News

Stay in touch with what’s happening in the industry and the latest tools, resources and news from our partners.

11/20/2025

Walrus

Grubhub and Walrus Summon the Food

Food delivery favorite Grubhub launched “Summon the Food,” a bold new brand campaign showing diners how easy it is to get the food they want from the restaurants they love.

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11/20/2025

Joybyte

Joybyte Promotes Myriah Castillo to President Following Record Growth

Joybyte, the No. 1 influencer-led social marketing agency and fastest growing TikTok Shop Certified Agency in the United States, has promoted Myriah Castillo to president.

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11/14/2025

Mower

Mower Study Uncovers Emotional and Economic Forces Shaping Americans’ Travel Decisions

As one of the nation’s leading independent advertising, marketing and PR agencies specializing in travel and tourism for more than 40 years, Mower has released proprietary research uncovering how emotions—not just economics—are driving Americans’ travel decisions.

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11/11/2025

Allen & Gerritsen

Allen & Gerritsen (A&G) Lands Massport

Massport has selected Allen & Gerritsen (A&G) as its Brand Marketing and Social Agency of Record. The assignment is the result of a highly competitive client-led RFP process involving 20+ agencies, and marks the agency’s fifth recent win across travel and tourism organizations as its reputation in destination expertise continues to grow.

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11/07/2025

AbelsonTaylor Group

Elsa Varghese, M.D., Joins AbelsonTaylor Group as Medical Strategy Director

AbelsonTaylor Group has appointed Dr. Elsa Varghese as Medical Strategy Director, bringing her extensive experience in medicine, digital innovation, and clinical education to the agency’s science-driven healthcare marketing efforts.

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11/07/2025

AbelsonTaylor Group

Sara Brandt Joins AbelsonTaylor Group as SVP, Head of Media for ATActivate

AbelsonTaylor Group has appointed Sara Brandt as Senior Vice President, Head of Media for ATActivate, its full-service, data-driven media division.

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11/03/2025

BarkleyOKRP

The Andy Warhol Death Kit by BarkleyOKRP

BarkleyOKRP introduces ‘The Warhol Death Kit’—a limited-edition art box that invites people to reframe death as a final expression of their life.

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11/03/2025

Artists&Outlaws

A New Day in Advertising—Industry Veteran Shari Day Rebrands bohan as Artists&Outlaws

A New Day in Advertising—Industry Veteran Shari Day Rebrands bohan as Artists&Outlaws. Dramatic first look at the female-led agency’s new aesthetic reveals a bold celebration of the heart of an artist, the spirit of an outlaw.

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10/30/2025

NinjaCat

NinjaCat Launches Snowflake Connected App to Transform Enterprise Marketing Analytics with AI

NinjaCat has launched a Snowflake Connected App that brings AI-powered marketing analytics directly into the Snowflake environment—eliminating data silos and accelerating time-to-insight for enterprise agencies and brands.

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10/30/2025

Zach Rosenberg Consulting

Game Brokers Launches to Bridge the Worlds of Brands and Gaming

CA-based Game Brokers is a new kind of consultancy leveling up the connection between brands and gaming.

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