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Initiative Names Tim Spengler USA President; Alan Cohen President, Initiative West and Worldwide Innovation

Marketing & Communications

In his first move as CEO of Initiative Worldwide, Richard Beaven has elevated Tim Spengler to President, Initiative USA, and Alan Cohen to President, Initiative West and Worldwide Innovation.

The New Age of Digital, Media, and Agency Search

The 4A’s was pleased to host the next in its “Tips, Tools & Tactics” New Business Webinar Series on January 31, 2008, featuring leading agency search consultant Catherine Bension, President and CEO, Select Resources International. Ms. Bension shared her extensive experience with helping clients assess digital communication and emerging media agency resource needs, and highlighted best-in-class […]

Monster Unveils Multifaceted Worldwide Branding Campaign

Marketing & Communications

Monster Worldwide, Inc. today unveiled “Your Calling is Calling,” its new global marketing campaign for Monster career properties.

Saatchi & Saatchi X Appoints Senior Global Roles

Marketing & Communications

Rapid international growth has led global leader in shopper marketing Saatchi & Saatchi X to make several senior promotions and appointments.

Six Uniquely Talented Individuals Judge 5th Biennial $100,000 Saatchi & Saatchi Award for World Changing Ideas

Marketing & Communications

The names of the judges for the 5th biennial Saatchi & Saatchi Award for World Changing Ideas were announced today.

BBDO Mourns the Passing of Legendary Ad Man Phil Dusenberry 1936–2007

Marketing & Communications

Phil Dusenberry, named one of the “Top 100 Advertising People” over the past century according to Advertising Age, died on Saturday, December 29 of advanced lung cancer for which he was treated the past year.

4A’s Major Compensation Options Analysis

Developed by Neal Grossman of TBWA\Chiat\Day, a “Major Compensation Options” analysis to be used as a tool for discussing alternative compensation possibilities with clients. The “Grossman Grid” ranks various compensation methods on a range of characteristics (Fairness, Alignment, Value focus, Simplicity, etc.) and then weights the relative importance to yield a weighted score for each […]

Working With Search Consultants

In November, 2007, the 4A’s hosted another Webinar in its “Tools, Tips, and Tactics” series: “Working With Search Consultants, Featuring Mercer Island Group’s Steve Boehler.”

Conflict Policy Guidelines

This position paper addresses trends in client/agency conflict policies and reflects consideration of these issues by the 4A’s New Business Committee.