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Standardized Marketer New Business Questionnaire

The Standardized Marketer New Business Questionnaire is designed as a recommended guideline for agencies to follow when evaluating participation in an agency search. It is intended to help reduce the risk of unpleasant surprises in the agency search process and minimize costly mismatches in marketer-agency relationships.

Guidelines for Effective Client/Agency Compensation Agreements

The American Association of Advertising Agencies (4A’s) and the Association of National Advertisers, Inc. (ANA) offer this position paper to use as a guideline for creating and maintaining effective advertiser and agency compensation agreements.

Guidelines for the Pursuit of New Business

Management Services

The purpose of this position paper is to provide guidelines for agencies in pursuing new business.

Advertising Agency Overhead

This position paper addresses the issue of whether to include agency contributions to retirement plans and new business costs when calculating agency overhead. The 4A’s┬áposition is that these necessary costs should be included in overhead when calculating agency fees even though some advertisers and agency search consultants disagree.

JPC + SAG-AFTRA Interpretive Disagreements-2013 Commercials Contracts

Production Services

As you may be aware, SAG-AFTRA recently conducted a webinar directed to 2013 Commercials Contracts signatories, casting directors and payroll companies.