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Isobar Acquires Brazilian Communications Services Company Age

Agency Relations & Membership

Isobar, the world’s largest digital network, announced today that it has acquired Age in Sao Paulo, Brazil.

Former 4A's President-CEO Named First Recipient of Ken Kaess Award

Agency Relations & Membership

O. Burtch Drake, recently retired president and CEO of the American Association of Advertising Agencies (1994–2008), was honored as the first recipient of the Ken Kaess Memorial Award by Tribal DDB Worldwide.

Cabana Cachaca Launches National Advertising Campaign

Agency Relations & Membership

Cabana Cachaça, the luxury cachaça launched in the United States just two years ago, announces what will prove to be 2008’s sexiest ad campaign.

Carat Survey Reveals TV Viewers Poised to Flock Back to Favorite Shows Post Writers' Strike

Marketing & Communications

According to a new consumer survey from media and marketing services agency Carat, a majority of TV viewers are poised to flock back to their favorite shows in coming months.

Amphibian™ is Born

Marketing & Communications

Initiative USA has launched AmphibianT, a new unit made up of 21st century talent that personifies the agency’s mission to successfully straddle and meld the worlds of traditional and interactive media.

David Hennagin Joins GSD&M's Idea City to Lead Direct Services

Marketing & Communications

GSD&M Idea City announced the addition of David Hennagin as senior vice president, direct services.

Initiative Names Tim Spengler USA President; Alan Cohen President, Initiative West and Worldwide Innovation

Marketing & Communications

In his first move as CEO of Initiative Worldwide, Richard Beaven has elevated Tim Spengler to President, Initiative USA, and Alan Cohen to President, Initiative West and Worldwide Innovation.

The New Age of Digital, Media, and Agency Search

The 4A’s was pleased to host the next in its “Tips, Tools & Tactics” New Business Webinar Series on January 31, 2008, featuring leading agency search consultant Catherine Bension, President and CEO, Select Resources International. Ms. Bension shared her extensive experience with helping clients assess digital communication and emerging media agency resource needs, and highlighted best-in-class […]

Monster Unveils Multifaceted Worldwide Branding Campaign

Marketing & Communications

Monster Worldwide, Inc. today unveiled “Your Calling is Calling,” its new global marketing campaign for Monster career properties.