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Webinar: New Business Committee Q2 2017 – The State of Agency Business Development

In this recorded webinar Randy Cohen, President & COO of Advertiser Perceptions discusses findings from the recently released report “The State of Agency Business Development.”

New Business Tools: 2017 Report

This survey from Mirren and RSW/US focuses on the effectiveness of different tools that agency executives use to support their new business efforts. It covers the following tools: social media, CRM/contact management software, research services, prospect/contact list building software, email marketing services, inbound marketing platforms,  proprietary tools, meeting/web conferencing software and content development tools.

Canada Music 360

Research Services

Nielsen interviewed more than 8,000 music fans in Canada over the past four years to identify who they are, learn about their habits, and understand how their music consumption and spending levels have evolved. Check out this summary report with more highlights from the survey.

Digital Media World Tries to Decode Facebook’s Latest Algorithm Tweak

Third Party Content

Social network to de-emphasize links to pages crammed with low-quality ads

Agency Mergers and Acquisitions Have Declined in 2017

Third Party Content

It’s a Two-Way Race Between WPP and Dentsu

Inside the Campaign: BARKER Creates ‘Yo Mama’ Joke Generator Celebrating Working Moms

4A's Member

This Mother’s Day, BARKER is celebrating working moms, and recognizing that there are so many women balancing both careers and family – and doing a beautiful job of it. The agency gives the classic “yo mama” joke a surprising twist. Instead of insults, the phrases are meant to celebrate working moms everywhere with funny lines […]

“Be True to Yourself” — Featuring Monica Bouldin, R&R Partners

4A's Member

Los Angeles is known for having its share of stars, but in the advertising community, very few shine as brightly as veteran marketing communications exec and R&R Partners’ VP Monica Bouldin.

Behind the Scenes: Gerry Graf – Founder, CCO, Barton F. Graf

Yes. There really is a Barton F. Graf. Hear the story behind the agency name and learn why agency founder Gerry Graf still believes creativity is valued by clients.

Behind the Scenes: Rishad Tobaccowala – Strategy & Growth Officer, Publicis Groupe

Technology and digital media have changed the ad industry forever. Rishad Tobaccowala explains what milestones triggered the Digital Revolution and what agencies must do to remain relevant.