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5 Questions for: John Gallegos of UNITED COLLECTIVE

4A's Member

UNITED Collective chairman on the future of advertising

Adland’s Game Changers

Research Services

IPA unveiled its list of people who’ve had a major influence in the UK ad industry over the last 100 years. Check out the game changers here.

Marketing to Millennial Parents? Here’s How They’re Redefining Parenting for Their Generation

Third Party Content

Think with Google suggests four rules for brands to follow when reaching out to millennial parents.

What Happens Next: How to Reverse the Rising Tide of Ad Fraud

Research Services

The&Partnership, m/SIX, and Adloox research the real scale and cost of ad fraud, discovering it’s much more prevalent than previously thought.

Complete Guide to Starting a Podcast for Agencies

Research Services

Podcasts can be a great tool in an agency’s promotional arsenal. Hubspot details everything you need to know to start a podcast.

VML Aggressively Expands Technology Team With Major Hire and Several Promotions

4A's Member

VML is a contemporary marketing agency that moves brands forward by inspiring a human connection. VML’s clients include Bridgestone, Colgate-Palmolive, Electrolux/Frigidaire, Ford, the Kellogg Company, Kimberly-Clark, New Balance, PepsiCo, Sprint, and Wendy’s.

Managing Customer Relationships

4A's Member

We like to hear what our members think about the hottest issues of the day. Navjot Singh, Content and Editorial Manager at The Knowledge Engineers by AVADO, offers key insights into managing customer relationships. In my career, I have had my fair share of experiences using Customer Relationship Management (CRM) tools. I’ve seen the good, […]

Economic Value of the Advertising-Supported Internet Ecosystem

Research Services

The IAB tracks the contribution advertising has made to the Internet ecosystem.

America’s Favorite QSRs

Research Services

Find out America’s favorite quick service restaurants in five popular food categories in this Market Force survey.