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Americans Spend More Than $100 Billion on Sports

Research Services asked consumers how much they’ve spent over the past year on sporting events, athletic equipment, and gym memberships.

The 2017 U.S. Mobile App Report

In this annual report, comScore reveals mobile app usage and behavior across generations.

Brand Love and Ad Nausea

Research Services

DEFY Media and TMI Strategy studied teens and young Millennials to understand how they interact with advertising on social media.

Key Facts About Asian Americans, A Diverse and Growing Population

Research Services

Pew Research Center shares key findings into the Asian-origin population in the U.S., including top countries of origin, income levels, education, English proficiency, and more.

B2B Personas: Targeting Audiences

Research Services

In this report, Salesforce analyzes personas of B2B professionals, looking at their size, growth and turnover rates. Audiences are broken out by industry vertical, and department and level within their company for more precise message targeting.

We Are Gen Z

Research Services

Check out this analysis of the attitudes and behaviors of Gen Z from Sensis and Think Now Research.

Gatesman Welcomes Two Award-Winning, Marketing Professionals To Chicago Office

4A's Member

Gatesman, one of the fastest-growing, mid-sized privately owned marketing communications agencies, welcomes two seasoned marketing professionals to the Chicago office. Emily Hamill joins the agency as senior vice president, director of connections strategy and Sara Ahuja as vice president, group account director. Between them, Hamill and Ahuja have worked on brands such as Wendy’s, IBM, Hilton, General Motors, AT&T, University of Pittsburgh Medical Center, Northwell Health, TESSCO Wireless and Bosch North America.

4A’s Members Unite to Help Agencies Impacted by Harvey, Irma

Marketing & Communications

Dear 4A’s members: Hurricanes Harvey and Irma have wreaked havoc on Texas, Florida and other states in the region. The 4A’s has made donations to those affected by these disasters via Project HOPE (Health Opportunities for People Everywhere), a healthcare and humanitarian assistance organization, and we invite our members to join us in contributing to this urgent cause. After […]

How to Sell Your Services On Value So You Can Make More Money

Training & Development

Jason Swenk answers one of the biggest questions he gets around agency pricing on his daily podcast “Swenk Today”. Andre asked….“Should my design services be sold by the hour or project?”.