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This creative leader shares her ideas on how to succeed in advertising if you’re a young person and/or female.
The Outdoor Industry Association annual report focuses on the impact the outdoor recreation industry has on the American economy, including consumer spending and job growth.
Adam R. Jacobson and HispanicAd review social media marketing and advertising strategies targeting the U.S. Hispanic market with insights from top Hispanic agency and marketer leaders.
View the 2017 4A’s Partner Awards ceremony, which closed the first day of Transformation’s general sessions.
Top marketers discuss innovation, customer experience, lessons learned, mobile first, agency partnerships, consumer trends, and what they consider their most critical challenges and promising opportunities.
Who are the new players in the agency business, what do they do differently, and should you be concerned?
From small independents, to integrated mid-sized agencies to mega global media players, everyone wants to have the most efficient, successful and innovative agency model for the future. Agencies of different shapes and sizes debate who’s got the winning formula.
Marie Gulin-Merle, CMO, L’Oreal USA and Tara Walpert Levy, Vice President, Agency Solutions, Google & YouTube, discuss how the changes in consumer video habits are redefining storytelling.
Ben Silbermann, Co-Founder & CEO of Pinterest, comments about the innovations in tech and mobile in this session with Robert Safian, Editor & Managing Director of Fast Company.