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Getting Smart About Reaching the LGBT “TVideo” Viewer

Research Services

GfK MRI reveals how marketers can use TV and video to better reach LGBT consumers.

Top 100 Beverage Companies

Research Services

Beverage Industry ranks the top 100 beverage companies with distribution in the U.S. by revenue.

The SoDA Report 2017

Research Services

SoDA and Forrester feature research on digital spending trends, adoption of emerging technologies, perspectives on the future of digital, and evolving priorities for both agency leaders and brand marketers.

U.S. Consumer Trends Report

Research Services

Crimson Hexagon analyzes social media data to track emerging trends and consumer sentiment in health, media, personal technology, and transportation.

Defining Moments in Agency History | Birth of the RFP

Research Services

Learn the history behind the RFP in this piece written by Marsha Appel, SVP Research Services.

Media 2020:Refresh – Helping Brands Prepare for the Future

Research Services

MediaSense surveyed more than 250 senior marketers around the world to understand their views on the current media ecosystem. Topics discussed include brand safety, transparency, accountability, agile operations, measurement, media complexity, and more.

Top Ten Health Industry Issues of Mexico: A Whole-Society Approach to Healthcare

Research Services

PwC reports on how consumer and private healthcare players are impacting the health industry in Mexico. Topics include the stability of universal health coverage, the nutrition and diabetes epidemics, healthcare financing, pharmaceuticals purchasing and distribution, and tech advancements.

An Appreciation: Jack Trout

Marketing & Communications

By Bruce Carlisle At about the time I launched my first agency, SF Interactive, I remarried. My wonderful wife, Dorian informed me that as a result of this union,I had become related to marketing legend Jack Trout, who passed away June 4, 2017 at 82. The exact nature of our relatedness is kept in a […]

The Digital Marketing Revolution Has Only Just Begun

Research Services

BCG and Facebook share three case studiesĀ of companies that have launched successful digital marketing efforts, outline three big shifts transforming digital marketing, and highlight changes companies need to make to capitalize on digital marketing successfully.