News & Views

See what’s happening — and follow the discussion.

4A's 4A's Members 4A's Partners
4A's Members: Tell Us Your Story

Share your news. We can give you voice and visibility.

Learn More
4A's SmartBrief: eNewsletter

Subscribe to the most popular means of following us and the industry.

Learn More
Do You Follow the 4A's on Twitter?

We have over 34,000 followers on Twitter, and add more every day.

Find Out Why

View All News & Views

Roberts Communications Acquires Brandtatorship

4A's Member

Roberts Communications, a full-service integrated communications firm, announced today the acquisition of Brandtatorship, an award-winning digital branding agency.

Black Millennials in America

Research Services

Check out VAB’s in-depth report about active and young Black Americans who are driving digital and social change. Topics include income, media habits, attitudes towards advertising, and much more.

AdReaction: Gen X, Y and Z

Kantar Millward Brown shares findings from its latest AdReaction global study.

Uniquely Gen Z

Research Services

NRF and IBM explores the technology preferences of Gen Z, their influence on household spending, and relationships with brands in this report. An infographic is available with highlights.

Kitchen Trends Study

Research Services

Houzz surveys homeowners who are planning, in the middle of, or have recently completed a kitchen renovations to learn current trends, including reasons for renovating, budgets, popular design features, and more.

Russell Herder Becomes a Benefit Corporation

4A's Member

Commitment to Greater Good is the Latest Innovation in Agency’s 33-year Record

Snapshot of Older Consumers and Student Loan Debt

Research Services

This snapshot from the Consumer Financial Protection Bureau focuses on the student loan debt of consumers 60+, why they have such debt, and how it’s impacting their financial security later in life.

Understanding Cross Media Reach

Research Services

Nielsen identifies the relationship between digital and TV advertising by measuring the unique and combined reach of each platform.

Push for Standardized Mobile Viewability Metrics by Ad Groups

Third Party Content

New open source code initiative supported by IAB and 4A’s, but Facebook and Google have yet to commit to add tracking code to apps