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Working With Search Consultants

In November, 2007, the 4A’s hosted another Webinar in its “Tools, Tips,¬†and Tactics” series: “Working With Search Consultants, Featuring Mercer Island Group’s Steve Boehler.”

Conflict Policy Guidelines

This position paper addresses trends in client/agency conflict policies and reflects consideration of these issues by the 4A’s New Business Committee.

ANA/4A’s Release Compensation Guide

The complexities inherent in Cost-Plus Fee and Labor-Based compensation arrangements can sometimes result in confusion and misunderstanding. The 4A’s and the ANA offer this downloadable guide to help advertisers and agencies better understand the compensation process

Standardized Marketer New Business Questionnaire

The Standardized Marketer New Business Questionnaire is designed as a recommended guideline for agencies to follow when evaluating participation in an agency search. It is intended to help reduce the risk of unpleasant surprises in the agency search process and minimize costly mismatches in marketer-agency relationships.

Guidelines for Effective Client/Agency Compensation Agreements

The American Association of Advertising Agencies (4A’s) and the Association of National Advertisers, Inc. (ANA) offer this position paper to use as a guideline for creating and maintaining effective advertiser and agency compensation agreements.

Guidelines for the Pursuit of New Business

Management Services

The purpose of this position paper is to provide guidelines for agencies in pursuing new business.

Advertising Agency Overhead

This position paper addresses the issue of whether to include agency contributions to retirement plans and new business costs when calculating agency overhead. The 4A’s¬†position is that these necessary costs should be included in overhead when calculating agency fees even though some advertisers and agency search consultants disagree.

JPC + SAG-AFTRA Interpretive Disagreements-2013 Commercials Contracts

Production Services

As you may be aware, SAG-AFTRA recently conducted a webinar directed to 2013 Commercials Contracts signatories, casting directors and payroll companies.

Research Insights | 2013 Planning Horizons Report

Research Services

The 2013 Planning Horizons report is a must-read as you work with your clients to plan marketing activities for 2013.