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Momentum Brazil Hosts Press and Global Executive Team at Briefing to Share Local Agency's Substantial Growth, Phygital Expertise and Future Insight

Marketing & Communications

Momentum Worldwide chairman and CEO Chris Weil, and Brazil president and managing director Ze Boralli hosted a press briefing to share the significant progress Momentum Brazil has made over the last six months.

White+Partners Evolves to Reflect Shifting Trend in Advertising

Marketing & Communications

White+Partners is pleased to announce the addition of partners Nicol Pomeroy and Graham Stinchcomb to the staff as well as the promotion of Missy Lieber to full partner.

Horizon Media Partners With Backchannelmedia to Use First Ever TV-to-Internet Click Through Advertising Platform for MGM Grand at Foxwoods Launch Campaign

Marketing & Communications

Horizon Media is partnering with Backchannelmedia, an innovative technology that unites the engaging experience of watching high-definition TV with the instantaneous access to information only the Internet can provide.

Mediacom's Alexander Schmidt-Vogel Named Global CEO of GroupM Trading

Agency Relations & Membership

Alexander Schmidt-Vogel, the founding manager and current CEO of GroupM’s MediaCom Worldwide, was today named Global CEO of GroupM Trading, a new position.

L.L. Bean Selects GSD&M Idea City as Creative Agency of Record

Agency Relations & Membership

L.L. Bean has named GSD&M Idea City as their advertising agency of record, giving the agency creative duties for the company’s online, print, T.V. and radio advertising efforts.

Isobar Acquires Brazilian Communications Services Company Age

Agency Relations & Membership

Isobar, the world’s largest digital network, announced today that it has acquired Age in Sao Paulo, Brazil.

Former 4A's President-CEO Named First Recipient of Ken Kaess Award

Agency Relations & Membership

O. Burtch Drake, recently retired president and CEO of the American Association of Advertising Agencies (1994–2008), was honored as the first recipient of the Ken Kaess Memorial Award by Tribal DDB Worldwide.

Cabana Cachaca Launches National Advertising Campaign

Agency Relations & Membership

Cabana Cachaça, the luxury cachaça launched in the United States just two years ago, announces what will prove to be 2008’s sexiest ad campaign.

Carat Survey Reveals TV Viewers Poised to Flock Back to Favorite Shows Post Writers' Strike

Marketing & Communications

According to a new consumer survey from media and marketing services agency Carat, a majority of TV viewers are poised to flock back to their favorite shows in coming months.