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Sarah Leach Named Director of Strategy, MediaCom U.S.

Marketing & Communications

Sarah Leach, named Director of Strategy, for MediaCom U.S., will oversee the development of MediaCom’s communications and strategic planning practice.

GSD&M Idea City Promotes Four to Senior Vice President

4A's Member

GSD&M Idea City announced this week the promotion of four executives. David Matathia, Marianne Malina, Scott Moore and John McGrath have all been named Senior Vice President.

Andrea Tilley Joins White+Partners Account Service Team

4A's Member

White+Partners, the D.C. area’s largest independent advertising and communications agency, is pleased to welcome Andrea Tilley to the growing account service team as an Account Supervisor.

GSD&M Idea City Welcomes Jefferson Burruss

4A's Member

GSD&M Idea City announced this week the hire of Jefferson Burruss as Executive Producer in the agency’s Integrated Production department.

Carton Donfrio Partners Wins 4A’s National Transformers Contest

4A's Member

Carton Donofrio Partners, an integrated advertising agency in Baltimore, recently won the opportunity to present its forward-thinking initiative “StopTheAdness” at Transformation 2010, the 4A’s leadership and media conference.

Intermark Group Named Mohawk Industries Interactive AOR

Marketing & Communications

Mohawk Industries, a manufacturer of carpet, rugs, hardwood floors, laminate, ceramic tile and vinyl flooring, recently appointed Intermark Group to lead its interactive efforts.

White+Partners Celebrates 25th Anniversary as 4A’s Agency

4A's Member

White+Partners, the D.C. area’s largest independent advertising and communications agency, proudly marks its silver anniversary as a member of the American Association of Advertising Agencies (4A’s) in 2010.

Draftfcb Names Tom O'Keefe Executive Creative Director, North America

Marketing & Communications

Jonathan Harries, Vice Chairman and Global Chief Creative Officer of Draftfcb, announced today that Tom O’Keefe has been appointed to the newly created role of North American Executive Creative Director, effective immediately.

4A’s MSA Guidance: Software and Software Tools – Ownership and Use Contracting Considerations When Creating Digital, Online and Mobile Content

Sixteenth in a series of position papers addressing key industry issues, this 4A’s position paper addresses the ownership of, and contracting considerations related to, software and software tools.