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MediaCom Taps Jason Lim to Lead U.S. Direct Response Practice

Marketing & Communications

In this new role as Managing Partner, Director of Direct Response Marketing, Jason Lim will build out the agency’s direct response practice across all media, and lead MediaCom’s DIRECTV account team.

Former Leo Burnett VP Neil Cleary Joins Allen & Gerritsen to Lead Its Audience Intelligence and Brand Planning Group

Marketing & Communications

Cleary has spent over 15 years developing strategy for world class brands including BMW, Unilever, British Airways, AT&T, McDonald’s and Walmart.

Laughlin Constable Honored Twice for Workplace Flexibility

Marketing & Communications

Laughlin Constable, an integrated communications agency, was one of 29 Milwaukee-area organizations with 1–100 employees to be given the “Top Milwaukee Workplace” award this year.

Updated New Book to Help Navigate the New Frontiers of Media Planning

Marketing & Communications

There is a new, updated, seventh edition of Advertising Media Planning, the indispensable industry classic that provides basic knowledge and valuable insights for those looking to navigate the ever-growing maze of new frontiers in media planning.

Zale Corporation Selects GSD&M Idea City as Agency of Record

Marketing & Communications

In this capacity, GSD&M Idea City is charged with elevating the Zale brand as well as helping the retailer increase sales using online, TV, print, radio and out-of-home advertising efforts.

Mangan Holcomb, Le Bonheur Children's Earn More National Recognition

Marketing & Communications

Arkansas advertising agency Mangan Holcomb Partners client Le Bonheur Children’s Hospital in Memphis, Tennessee, and its foundation recently received five gold Aster Awards.

Starcom MediaVest Group Named One of Chicago's 101 Best and Brightest Companies to Work For

Marketing & Communications

Based upon the National Association for Business Resources’ and the Michigan Business & Professional Association’s criteria of high quality human resource initiatives, SMG proved that its innovative strategies and practices are among some of the best within a diverse group of industries.

U.S. Census Bureau's Integrated Marketing Program Led By Draftfcb New York Contributes to $1.6 Billion Budget Surplus

Marketing & Communications

Under the guidance of Draftfcb New York, the 2010 Census campaign marked the first time the Census Bureau activated a fully integrated program, which targeted every individual living in the U.S. and its territories.

Mangan Holcomb Adds Culpepper as Copywriter

Marketing & Communications

Katie Culpepper of Owensville (Saline County) has joined Arkansas advertising agency Mangan Holcomb Partners as a creative copywriter.