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Wildfire Launches Innovative Marketing-to-Women Group

Marketing & Communications

Wildfire, a Winston-Salem-based communications firm, today announced the launch of a one-of-a-kind marketing group, Factor 9.

Worktopia On Demand Meeting Solutions Hires Gigante Vaz Partners as Agency of Record

Marketing & Communications

The scope of the Worktopia and Gigante Vaz Partners relationship will include brand strategy, advertising and cross-channel campaign development and deployment.

Stephen Allan Named CEO of MediaCom Worldwide

4A's Member

Stephen Allan, previously CEO of GroupM U.K., has been named Chairman & CEO of MediaCom Worldwide.

Matt Kain Named Managing Director of MindShare Search

Marketing & Communications

Matt Kain’s brief is to create client offerings that deliver best-in-class search engine marketing (paid search), search engine optimization (organic/natural search) and advanced search capabilities in video, mobile, local and social media.

Stuart Diamond Named Chief Financial Officer of GroupM North America

Marketing & Communications

Stuart Diamond, a Certified Public Accountant with a formidable and versatile background in corporate finance, today was named Chief Financial Officer of GroupM, North America.

Olympics and Consumer Power Spark Ad Spending Growth in China

Marketing & Communications

The report, “This Year, Next Year: China” is drawn from data supplied by resources in advertising, public relations, market research and specialist communications.

New York Central Mutual Taps Kilgannon for Branding Expertise

Marketing & Communications

Kilgannon is spearheading research efforts and strategy sessions to help the company’s executive team hone in on a branding strategy that resonates with its agents, customers, prospects and employees.

Posterscope USA Continues Its Expansion

Marketing & Communications

The Denver Posterscope office will offer a full range of services including out-of-home planning, buying, research and production.

Bernstein-Rein Hires Jules Boasberg as Senior Vice President/Growth Officer

Marketing & Communications

Jules Boasberg has been hired to lead the Bernstein-Rein agency’s increased new-business efforts in acquiring clients in existing and new categories.