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SMM ADVERTISING HIRES NEW CREATIVE DIRECTOR

4A's Member

SMM Advertising is proud to announce the addition of marketing veteran Bill Blaney to its creative team on May 16. As the new Creative Director, Bill will oversee all creative operations for the agency, from strategy to campaign development and new business. Bill previous position was Creative Director at LoBo Petrocine Advertising.

How Travel Marketers Can Own the Customer Journey

Third Party Content

Think with Google outlines three strategies that are proven to find—and convert—travelers during the travel planning process.

Webinar: Improving Agency Relations with Marketing Procurement – Mary Ann Brennan

Procurement thought leader Mary Ann Brennan (Sr Director Global Procurement, Mattel, and ANA Agency Relations Committee Co-Chair) shares information and suggestions related to improving agency relations with marketing procurement with the 4A’s community, via a complimentary members-only webinar sponsored by the 4A’s Western Region New Business Committee.

U.S. Travel Answer Sheet

Research Services

This one page fact sheet from the U.S. Travel Association is all you need for a quick overview of the travel industry.

Pockets of Growth

Research Services

Neilsen explores the growth of premium products in Latin America with information on consumer behavior, generational differences, and purchase habits.

MAGNA Advertising Forecasts: Spring Update

Research Services

MAGNA predicts that media owners’ net advertising sales will grow 3.7% in 2017 to reach $505 billion. U.S. ad sales are expected to grow 1.6% to $185 billion by year-end. For more details by geographical region, click here to read the executive summary.

Advertising Expenditure Forecasts-June 2017

Zenith’s latest predictions indicate global ad spend will grow by 4.2% in 2017, reaching $559 billion by the end of the year.

The Clean Label Influence

Research Services

Learn about the clean label consumer and the terms they look for on food labels and restaurants menus in this Technomic report.

The Young & the Brandless

Research Services

ANATOMY MEDIA highlights six pillars of content promotion TV networks and streaming services can use to build brand awareness and recognition among consumers, especially young Millennials.