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4A’s Transformation | Wednesday April 5th, 2017 — Less Talk. More Action.

Conferences

Chief Executive Officer/Partner, Matt Jarvis and Chief Operating Officer/Partner, Evin Shutt will continue their conversation about 72andSunny’s brand citizenship initiative along with sharing actionable ways we can all help create an industry that is as diverse as the world we live in.

4A’s Transformation | Wednesday April 5th, 2017 — Case Study: “I Am A Witness” Bully Prevention

Conferences

The Ad Council and Goodby Silverstein & Partners present the story of their “I Am A Witness” Bullying Prevention campaign, which launched the “I am a Witness” emoji to help prevent and take action against cyberbullying.

4A’s Transformation | Wednesday April 5th, 2017 — Empowering the Future of Our Industry

Conferences

Hear from the teams that participated in the 4A’s ReSolve, a one-day think tank that brings together young professionals to solve a real-world problem.

4A’s Transformation | Wednesday April 5th, 2017 — ReSolve Challenge – Life Below Water

Conferences

Veteran journalist & adventurer Ashlan Gorse Cousteau travels the world in search of stories that entertain and inspire.

4A’s Transformation | Wednesday 5th, 2017 — Introduction

Conferences

Al Benoit, Industry Education Liaison, 4A’s, and Felicia Geiger, 4A’s Resolve Consultant, welcome attendees to the final day of Transformation.

4A’s Transformation | Tuesday April 4, 2017 — Media Company Innovations

Conferences

A media company panel focusing on new solutions surrounding data content, investments, & new products.

Internet Advertising Revenue Report

Research Services

Check out this biannual report from the IAB and PwC for U.S. Internet ad revenues.

A Very Special Introduction to the 4A’s Timeline

from the Federal Express Fast Talker. When John Moschitta appeared in the legendary commercial for the overnight delivery company, he had no idea he’d still be talking about the ad 40 years later. Hear his special introduction to the 4A’s Timeline.      

4A’s Transformation | Tuesday April 4, 2017 — Research & Measurement – Priorities & Issues

Conferences

This panel discussion explores how the industry is meeting and failing to meet the challenge of measuring audience, exposure and ROI impact of advertising and marketing today.