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Ad giant Liener Temerlin, founder of Temerlin McClain, dies

Third Party Content

Dallas icon was namesake of SMU’s Temerlin Advertising Institute for Education and Research

In US, More Adults Identifying as LGBT

Research Services

In this survey, Gallup finds that 4.1% of American adults identify as LGBT in 2016, up from 3.5% in 2012. Statistics are provided by generations, gender, race/ethnicity, income, education and religiosity.

The Economic Contribution of Advertising in Europe

Research Services

The World Federation of Advertisers and Deloitte share results of their report on the contribution of advertising to the European economy and to EU citizens.

17 Retail Trends for 2017

Research Services

FUNG predicts the top retail trends for 2017.

How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte

Third Party Content

Evolving client demands call for sweeping changes

4A’s Inside the Campaign: Friendship Dairies

4A's Member

Friendship Dairies and Partners + Napier create a big social media splash to encourage fans to share their love of cottage cheese.

“See it & Be It”: Kat Friedman of Crosby Marketing

4A's Member

The 4A’s “See It & Be It” series asks female industry leaders and those from traditionally underrepresented groups in the ad industry to share their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.

Confessions of the Admen

Research Services

In this report, Ipsos reveals that media planners have different media habits and views of the world than the general public. Ipsos emphasizes that it is important for planners to be cognizant of these variations when making budget allocation decisions.

HELO Signs Director Daniel Addelson

4A's Member

Daniel Addelson, known for his strong visual style and ability to innovatively weave together storytelling and branded content, has joined HELO’s roster of directors.