News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
4A’s Member agencies are encouraged to send us select content.
For more information, see Tell Us Your Story.

Inside the Campaign: BARKER Creates ‘Yo Mama’ Joke Generator Celebrating Working Moms

4A's Member

This Mother’s Day, BARKER is celebrating working moms, and recognizing that there are so many women balancing both careers and family – and doing a beautiful job of it. The agency gives the classic “yo mama” joke a surprising twist. Instead of insults, the phrases are meant to celebrate working moms everywhere with funny lines […]

“Be True to Yourself” — Featuring Monica Bouldin, R&R Partners

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Los Angeles is known for having its share of stars, but in the advertising community, very few shine as brightly as veteran marketing communications exec and R&R Partners’ VP Monica Bouldin.

Behind the Scenes: Gerry Graf – Founder, CCO, Barton F. Graf

Yes. There really is a Barton F. Graf. Hear the story behind the agency name and learn why agency founder Gerry Graf still believes creativity is valued by clients.

Behind the Scenes: Rishad Tobaccowala – Strategy & Growth Officer, Publicis Groupe

Technology and digital media have changed the ad industry forever. Rishad Tobaccowala explains what milestones triggered the Digital Revolution and what agencies must do to remain relevant.

Gatesman Wins “Best Facebook PR Campaign” at PR News’ National 2017 Social Media Awards

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Agency Takes Home First Place for StarKist® “Charlie® for President” Campaign

“I Love to Create” — Featuring Jon Arnold, Bohan

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From an early age spent reading his big brother’s industry annuals, Jon Arnold, SVP/ECD of Nashville’s Bohan, was destined to work in advertising. Now the Coolville, OH, native adds the “cool” to every project he tackles.

DuPont Surfaces Names McKinney Global Agency of Record for Corian Brand 

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Durham, NC-based McKinney announced it is has been chosen as the global agency of record for Corian®, the surfaces brand

Moroch Named 2017 Southwest Advertising Hall of Fame Governor’s Award Recipient

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The honoree’s record of service reflects accomplishments made in the advertising industry.

Behind the Scenes: Valerie Graves – Valerie Graves Creative

Ever wonder what it felt like to be one of a few black ad women to work on an auto account a few decades ago? Hear what Valerie Graves experienced while working in a general market (vs. minority owned) agency.

“Ask How You Can Help Someone Else” — Featuring Annie Elliott, RPA

4A's Member

This year’s SXSW was one of the more memorable in recent history, especially for job-hunters and their MacBooks, as LA agency RPA infiltrated their AirDrops with recruitment invites— thanks to ACD Annie Elliott.

“Stay Humble, Stay Hungry” — Featuring Mo Osunbor, J. Walter Thompson

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There’s always risk involved with taking on any pro-bono client in a charged political and societal atmosphere–but Mo Osunbor, a senior art director at J. Walter Thompson, knew the payoff of reaching out to collaborate with Black Lives Matter.

Deep Focus, Grey, SS+K Alum Michelle Rowley Joins Deutsch as SVP, Group Planning Director

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Deutsch announced today that Michelle Rowley has joined the New York office as SVP, Group Planning Director to oversee strategy and insights on the global Johnson & Johnson Acuvue business and on new business efforts.

See It & Be It: Sandi Harari of BARKER

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This creative leader shares her ideas on how to succeed in advertising if you’re a young person and/or female.

“Love and Respect People” — Featuring Howie Cohen, Phelps

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There is no casual way to talk about outgoing Phelps CCO Howie Cohen’s legacy in the advertising industry.

SMM Advertising Wins “Telly” And FOLIO Awards

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SMM Advertising was recently awarded the prestigious Telly and FOLIO awards for its online video and social media work respectively.

Behind the Scenes: Shelly Lazarus – Chairman Emeritus, Ogilvy & Mather

Ogilvy’s Shelly Lazarus reflects on her career as a woman in advertising.

“Think About How You Define Success” — Featuring Donna Wiederkehr, Dentsu Aegis

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You could never tell Dentsu Aegis’ Americas CMO Donna Wiederkehr the sky’s the limit: at age 14, she was a pilot, flying for her dad’s hot air balloon company — solo.

“Relax, It’s Just Advertising” — Featuring Madeline Adams, 22squared

4A's Member

For Atlanta’s 22squared to deliver results for its eclectic roster — from Publix to Costa Rica Tourism — it needs eclectic creatives like copywriter Madeline Adams to deliver hits every single time.