News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Kendra Schaaf Launches Schaaf; Names Meg Farquhar as Creative Lead and Partner

Kendra Schaaf, former managing director of Mojo Supermarket has launched something new, Schaaf (pronounced Sh-off) which joins the less than 1% of creative businesses in the US that are owned by women. Kendra Schaaf will serve as the consultancy’s Founder and CEO and has brought Meg Farquhar as Creative Lead and Partner. “As a new shop, one question we […]

WMFE selects &Barr for integrated advertising, public relations and media services

ORLANDO, Fla. (Feb. 22, 2024) – &Barr announces its selection by WMFE to provide integrated creative, media and public relations services. The full-service advertising agency is providing WMFE with its years of expertise supporting long-standing brands to promote the nonprofit’s continuing growth as a public media news organization committed to leading Central Florida’s community conversation. […]

MILLENIUM AGENCY’S CREATIVE DIRECTOR, MARK DINGMAN, NAMED AIVA JUROR

Millennium Agency is proud to announce that our very own Creative Director, Mark Dingman, has been named a juror for the Academy of Interactive & Visual Arts. The AIVA handles all judging for the Communicator, Davey, and w3 Awards. The AIVA jury is made up of top professionals across different disciplines of the visual arts, […]

AbelsonTaylor Group Employee Culture Initiatives Recognized With Two Prestigious WorkLife Awards for Onboarding and Wellness

CHICAGO, February 16, 2024 — Health and wellness advertising agency AbelsonTaylor Group has received two prestigious WorkLife Awards – Best Onboarding Process, recognizing AT Group’s innovative program that seamlessly integrates new hires into the agency; and Best Wellness Program, recognizing the agency’s comprehensive employee wellness initiative which prioritizes staff’s health and well-being. The WorkLife Awards, […]

Broadbeam Media and iNvolved Media Rebrand to Involved Media USA

iNvolved Media, a New York City-based digital agency and Broadbeam Media, a performance media agency, announced its collective rebranding as Involved Media USA. Operating as a full-service and independent media agency, its mission is to partner with growing brands and mid-market spenders who are sometimes overlooked by larger agencies. Expanded global capabilities include media strategy, […]

VML PROMOTES JEFF GEHEB TO GLOBAL EXECUTIVE LEAD FOR ENTERPRISE SOLUTIONS

Geheb will take on dual roles at VML as Global Executive Lead Enterprise Solutions and Global Chief Experience Officer New York (Feb 07, 2024) — Effective today, VML is promoting Jeff Geheb to global executive lead for VML Enterprise Solutions. This position will be in addition to his current role as global chief experience officer. […]

Add to Cart: A&G Wins The GIANT Company Advertising AOR Business

BOSTON and PHILADELPHIA – January 24, 2024 – Allen & Gerritsen (A&G), an independent, fully integrated advertising agency specializing in communications, CX, public relations, media and analytics in Boston and Philadelphia, announces that it has been chosen as the advertising agency of record by The GIANT Company, an omni-channel grocery retailer that operates more than […]

Google Premier Partner, Eight Oh Two, Names New President

Robert Langenback takes the helm of the search and performance marketing specialty agency. BENNINGTON, VT, January 29, 2024 – Eight Oh Two, a proven leader in search engine and performance marketing, is proud to announce the promotion of Robert Langenback to President of the specialty agency. Previously the Chief Operations Officer, Langenback has been with […]

Strategic America recognized as Best-in-Class Employer by Gallagher

Gallagher’s Best-in-Class Benchmarking Analysis identifies U.S. organizations that excel in optimizing employee and organizational wellbeing WEST DES MOINES, Iowa (Jan. 25, 2024) – Strategic America (SA), a national marketing firm with headquarters in West Des Moines, Iowa, has been named a Best-In-Class Employer after scoring in the top quartile of midsize employers (100-999 full-time employees) […]

Future 100

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ELEVATING HUMANITY & CONNECTION ARE KEY BRAND OPPORTUNITIES FOR 2024 VML launches the tenth edition of ‘The Future 100: 2024’ with the world’s first virtual futurist who can answer real-time questions about the trends set to shape consumer spending over the next year PRESS RELEASE: 24 JAN 2024 10AM EST: In a post-COVID world that […]

Former radio executive joins Strategic America

Former radio executive joins Strategic America WEST DES MOINES, Iowa (Jan. 23, 2024) – The former president of iHeartMedia Des Moines, Joel McCrea, has joined the leadership team of West Des Moines-based marketing firm Strategic America (SA). McCrea now serves as SA vice president, Client Strategy & Service (CSS) — filling the role previously held […]

VML Unveils Global Creative Leadership Team

Global CCO Debbi Vandeven assembles an all-star team of creative heavyweights to lead the next era of brand building, customer experience and commerce work from the award-winning agency. January 19, 2024 (NEW YORK) — VML, launched earlier this month through the merger of WPP’s VMLY&R and Wunderman Thompson, today announced its global creative leadership team. […]

Edelman Trust Barometer 2024

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

InnoVision Marketing Group Named Agency of Record for San Diego Mojo, New Professional Women’s Volleyball Team

InnoVision Marketing Group, a leading global, bilingual marketing agency, is proud to announce its selection as the official Agency of Record for the San Diego Mojo, an exciting new professional women’s indoor volleyball team set to make waves in San Diego. San Diego Mojo, poised to bring elite-level women’s volleyball to the vibrant sports scene […]

M&C Saatchi Performance strengthens Global Team with key promotions

M&C Saatchi Performance, award-winning global performance marketing agency, proudly announces key changes to its global leadership team to further drive its growth and innovation. These promotions are aimed at strengthening M&C Saatchi Performance’s position as a leader in the performance marketing industry. Guillaume Lelait Chief Growth Officer Guillaume Lelait, has been promoted to the role […]

Media Bridge Elevates Toni Dandrea to President

Promotion Marks Pivotal Milestone for Leading Twin Cities Ad and Media Agency MINNEAPOLIS, Jan. 9, 2024 – Media Bridge today announced the appointment of Toni Dandrea as president, effective immediately. The move comes as a testament to Dandrea’s outstanding contributions and tireless efforts in shaping the agency’s ongoing success. In her elevated role as president, […]

New Vladimir Jones Brand Strategy- Tears, Smeared Mascara and Snot

The impact of grief can knock you off your feet and engulf you like a rogue wave. As if that wasn’t bad enough, you carry on with your daily life believing the sadness has passed, only to have it reappear like a spider monkey 199 times repeatedly. Needless to say, 2023 was quite the edifying […]

PARTNERS + NAPIER BOOSTS NYC PRESENCE WITH KEY HIRES

ROCHESTER, NY, Jan. 11, 2024 – The new year brings new hires and continued growth for integrated creative and media agency Partners + Napier which has bolstered its account leadership team to deliver for new and existing clients. Krystal Garvin has been named Director of New Business and Nathan King has joined the agency as […]