News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
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Brazil Emerges as Clear World Cup Favorite in New Mindshare Survey

4A's Member

A new online survey, conducted by media and marketing services agency Mindshare as part of its “Mindreader” series, reveals Brazil is by far the favorite team of digitally savvy soccer fans around the world.

GSD&M Idea City Promotes Four to Senior Vice President

4A's Member

GSD&M Idea City announced this week the promotion of four executives. David Matathia, Marianne Malina, Scott Moore and John McGrath have all been named Senior Vice President.

Andrea Tilley Joins White+Partners Account Service Team

4A's Member

White+Partners, the D.C. area’s largest independent advertising and communications agency, is pleased to welcome Andrea Tilley to the growing account service team as an Account Supervisor.

GSD&M Idea City Welcomes Jefferson Burruss

4A's Member

GSD&M Idea City announced this week the hire of Jefferson Burruss as Executive Producer in the agency’s Integrated Production department.

Carton Donfrio Partners Wins 4A’s National Transformers Contest

4A's Member

Carton Donofrio Partners, an integrated advertising agency in Baltimore, recently won the opportunity to present its forward-thinking initiative “StopTheAdness” at Transformation 2010, the 4A’s leadership and media conference.

White+Partners Celebrates 25th Anniversary as 4A’s Agency

4A's Member

White+Partners, the D.C. area’s largest independent advertising and communications agency, proudly marks its silver anniversary as a member of the American Association of Advertising Agencies (4A’s) in 2010.

Volkswagen Appoints Draftfcb As Customer Relationship Management (CRM) Agency of Record in U.S.

4A's Member

Volkswagen of America, Inc. announced today that it has selected Draftfcb Chicago as its new CRM agency of record for the U.S.

Carat Appoints Taylor as EVP Managing Director of its West Coast Operation

4A's Member

Susan Taylor has been named to the new role of EVP, Managing Director of Carat’s West Coast offices (Los Angeles and San Francisco).

GroupM Forecasts Global Ad Spending to Fall 5.5 Percent in 2009, 1.5 Percent in 2010

4A's Member

Global advertising spending in measured media is expected to drop 5.5 percent to $417 billion in 2009 with a mild recovery expected in 2010 when the decline should ease to 1.4 percent or $411 billion.

Mindshare Study Uncovers Huge Potential for Marketing to Growing Gay, Lesbian Population

4A's Member

Gays and lesbians are much more likely to invest in technology than heterosexuals, according to new research from Mindshare, especially laptops and digital video recorders.

Draftfcb Names Kate Howe President of London Agency

4A's Member

Kate Howe will manage the Draftfcb agency together with recently hired Mark Fiddes, Executive Creative Director, Simon Calvert, Head of Creative Business Solutions EME and Mark Young, COO/CFO.

Draftfcb Crafts 13 Commandments of Recovery Marketing

4A's Member

According to the co-authors of the 13 Commandments of Recovery Marketing, the opportunity to put creative thinking to work, build value and drive business is there for everyone. They encourage all marketers to keep Draftfcb’s 13 Commandments in mind as they go for it.

Digital Agency 360i Publishes First-Ever "Social Marketing Playbook"

4A's Member

360i’s Playbook is the first comprehensive report written by marketers for marketers that establishes a foundation for strategically approaching the growing social media landscape in order to devise programs that achieve measurable marketing objectives.

Mindshare Entertainment Produces New Webisodes Starring Jane Krakowski for Unilever’s Breyers

4A's Member

Breyersr ice cream is encouraging Americans to re-discover classic films with the help of 30 Rock star Jane Krakowski in new webisodes created and produced by Mindshare Entertainment for its Smooth & Dreamy brand.

Sullivan Higdon & Sink Partner Retires After 32 Years

4A's Member

Joe Norris, one of five managing partners at the Sullivan Higdon & Sink firm and who—prior to its partnership structure—served as its top creative director for nearly 20 years, is retiring at the end of the year. After retiring, Norris will serve as a consultant to the agency.

Kokopelli Joins the 4A’s

4A's Member

Kokopelli, an independently owned Chicago-based creative agency, recently joined the American Association of Advertising Agencies (4A’s).

Connect FKM Selected to Launch National Yellow Pages Program for American Association of Advertising Agencies

4A's Member

The 4A’s has partnered with Connect FKM to implement a nationwide print and Internet Yellow Pages program available to all 1,175 member agencies of the 4A’s.

Aegis Media’s Isobar and Carat Honored by Mobile Marketing Association

4A's Member

Aegis Media North America announcedthat units Isobar and Carat have received the Award for Overall Excellence by the Mobile Marketing Association.