After months of collaboration, Smashburger®️ is rolling out a spicy new menu item: the Chorizo Cheeseburger by Chef Rick Bayless. The introduction is being supported by new digital and point-of-sale ads under the “Smashed It” campaign umbrella that break the week of Nov. 29. The work was created by Smashburger’s agency of record Partners + […]

Coura will be responsible for overseeing R/GA offices in Austin, Buenos Aires, California, Portland, Santiago, and São Paulo NEW YORK, November 18, 2021—R/GA has announced the appointment of Fabiano Coura as the President of the Americas, he will be based in the United States. In this role, Coura will work closely with Global Chief Executive […]

CHALLENGE: In 2021, the mere mention of the Covid-19 vaccine continues to divide our country, splitting families and friendships, and creating a frenzy of lies and misinformation all over. With only 44% of Texans vaccinated, and the new, more powerful Delta variant on the rise, our partners at Baylor Scott & White Health asked us […]

(November 11, 2021) DES MOINES, IOWA: Anthologic, a Des Moines-based marketing and technology collective, has acquired Flatout, a company focused on building brands, crafting environments and engaging touchpoints. With the addition of Flatout, Anthologic adds even more depth to the marketing and technology services it provides. Flatout joins Blue Traffic, Performance Marketing, Shift Interactive and […]

There are significant changes coming to the Apple App Store, and there is plenty that advertisers can do to ensure they are ready for the change. M&C Saatchi Performance has prepared a paper outlining the changes and how advertisers can prepare. Lauren Park, Global Head of ASO has said; ” The changes announced with iOS […]

Relatable, chaotic moments during the holidays, like tangled Christmas lights, forgetting your sister’s gift or running out of wrapping paper can bring on unnecessary stress. Walgreens is helping their customers take back time through the chaos of the season with their new digital convenience offerings. Online ordering with quick pick up in as little as […]

In time for National Brush Day the orange juice brand created a product that solves a familiar breakfast phenomenon Very serious research from Tropicana has revealed that 80% of orange juice drinkers agree brushing one’s teeth before a cold glass can ruin the taste of the citrus beverage. That’s why this week, in time for […]

Hauppauge, NY (October, 2021) – Friendly’s Restaurants, known for iconic items like the Fribble Milkshake, the Jim Dandy Sundae and delicious burgers and melts, today announced it has selected Erich & Kallman as its new agency of record following a strategic competitive review. Erich & Kallman will handle all creative marketing and media duties. “Friendly’s […]

Celestial Seasonings’ Sleepytime Bear Awakens in New Digital Campaign Deutsch New York partners with the brand to show the iconic mascot’s social side after 50 years of hibernation NEW YORK, NY (OCTOBER 25, 2021) — Today, after five decades of hibernation, Celestial Seasonings announced the awakening of its iconic Sleepytime Bear to a brand new […]

CHICAGO and KANSAS CITY, Mo., Oct. 20, 2021 /PRNewswire/ — EVERSANA™, the pioneer of next generation commercial services to the global life sciences industry, and Intouch Group®, a full-service global agency network serving the pharmaceutical industry, today announced that they signed an agreement to incorporate Intouch’s industry-leading creative and media services, enterprise solutions and data […]

Most U.S. businesses require employees to have a four-year college degree and a spotless criminal record in order to be considered for a position. But in a country where nearly one in three adults, or 70 million people, have a criminal infraction, and just 36% of citizens have a bachelor’s degree, these policies are locking […]

Continuing its commitment to using strategy, innovation, creativity and human understanding to build brands, Mower, one of the country’s top independent marketing, advertising and public relations agencies, has expanded its digital department with the addition of seven new team members: Venessa Quinn, Terri Villafana, Margaret Flores, Melina Jorizzo, Kanica Phok, James Perks and Luis Parra. […]

  In the 2009 documentary Art & Copy—a film about advertising and the industry’s icons—there’s a scene where Wieden+Kennedy Co-Founder David Kennedy stands in front of a wall at the famed agency’s office in Portland, Oregon. Behind the ad man are 100,000 plastic push pins that spell out “Fail Harder,’’ one of his favorite phrases. “It […]

Leaders lay foundation for future, centered on associates DES MOINES, Iowa (Oct. 11, 2021) –Strategic America (SA), an integrated marketing agency with headquarters in West Des Moines, Iowa, has changed ownership and is now employee-owned. “At SA one of our core values is ‘put people first,” said John Schreurs, president/CEO of Strategic America.  “This move […]

Jennifer Kohl promoted to U.S. head of media and Chrissie Mealy joins to lead KC media team  NEW YORK, NY – 10.11.2021 — In a push to further boost and unify media efforts across the network, VMLY&R announced Jennifer Kohl as executive director, head of U.S. media, and welcomed Chrissie Mealy as managing director, paid […]

HARRISBURG, Pa. — Pavone Marketing Group (PMG), a Pennsylvania-based, independent marketing and research holding company, has acquired Vigor, an Atlanta-based branding and marketing agency that specializes in the restaurant, beverage and hospitality industries. The acquisition will extend the CPG food and beverage marketing specialization of PMG’s quench. Vigor has been developing restaurants and other brands […]

Acquisition expands Pavone’s restaurant marketing offering Pavone Marketing Group (PMG), a Pennsylvania-based, independent marketing and research holding company, has acquired Vigor, an Atlanta-based branding and marketing agency that specializes in the restaurant, beverage and hospitality industries. The acquisition will extend the CPG food and beverage marketing specialization of PMG’s quench. Vigor has been developing restaurants […]

3M has played a critical role in supplying personal protective equipment throughout the pandemic and it continues to innovate to meet evolving consumer needs, including the launch of the new 3M Advanced Filtering Face Mask. Colle McVoy created a campaign to support the launch that leveraged people’s desire to do more activities like travel while […]