Innovid is joining forces with TVSquared, an independent global measurement and attribution platform for converged TV. The acquisition marks a unique moment for the industry, as it establishes a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server. Together, TVSquared and Innovid provide an unprecedented view […]

January 26, 2022 — Deutsch New York today announced two key creative appointments: Miriam Franklin, whose first day as EVP, Head of Integrated Production will be February 7th, and Melatan Riden, who started January 1st as EVP, Head of Art and Design. Franklin and Riden have both spent the past few years working full-time as […]

SYRACUSE, N.Y.—Jan. 24, 2022— City & State, the premier magazine dedicated to covering New York’s local and state politics and policy, has recognized Mower’s prominence in public affairs, moving the firm up in its rankings to the 14th spot. The independent advertising, marketing and public relations agency, with offices throughout New York state including Albany, […]

Colle McVoy announced today that two new executive creative directors will help lead its creative department as the agency prepares for double-digit growth in 2022. Gil Muiños has joined the agency as executive creative director (ECD) and Dustin Black has been promoted to ECD. Both will help accelerate the agency’s growth and transformation by elevating […]

In 1962, Glen Bell first introduced tacos in a burger world in a Southern California restaurant he called Taco Bell. As the Super Bowl heads to Los Angeles this year, the brand rings in its 60th anniversary with a supreme return to the big game, with a campaign that celebrates a modern expression of Live […]

Orkin Selects DDB Chicago as its Strategic Business and Creative Partner. DDB Chicago’s First Win Under Strengthened Leadership Team. New York, NY, January 10, 2022 | DDB North America announced today that Orkin has selected DDB Chicago as its strategic business and creative agency of record, following a competitive review. The partnership with Orkin is […]

Anytime Fitness, the world’s largest fitness brand and fastest-growing fitness club franchise, is launching its new “Real AF” marketing platform as part of a bold operational strategy to deliver a holistic approach to fitness, health and wellness through authentic interactions between Anytime Fitness coaches and members, in person or via the Anytime Fitness mobile app. […]

Mediahub today announced the launch of its first office in the metaverse, a dedicated space for like-minded people interested in the emerging trends, work, and artists in this fast-growing space. Mediahub’s presence, simultaneously hosted in Decentraland and on Discord, is designed as a global meeting place that is part creative marketing inspiration, part art gallery […]

December 17, 2021 New York City independent advertising agency BARKER, known for innovative and creative approaches to employee relations and retention, has announced a unique program to proactively bonus employees to help meet the demands of the suddenly steepening rate of inflation. “While this may be a surprise to some of our newer team members, […]

Partners + Napier is ending the year with another hiring spree, adding three of the industry’s top names in creative and media to its talent roster. The move underscores the agency’s creative momentum under Chief Creative Officer Rob Kottkamp, who joined Partners + Napier from MullenLowe in late 2019, along with explosive growth in the […]

From themed parties to family photo ops, it’s no surprise that holiday sweaters have become a staple during the month of December. But who said they had to be ugly? This holiday season, PetSmart is dropping exclusive Pawliday Sweaters – only these sweater sets will feature your pet’s embroidered face, while the pet sweater will […]

Independent creative agency marks major investment in data and analytics with new hires and launch of the Table™ — a cloud-based performance and analytics tool  SAN FRANCISCO, December 8, 2021 – Award-winning independent creative agency Duncan Channon today announced the formation of a Data + Tech practice with new leadership, and the roll out of a […]

Colle McVoy has been selected as media agency of record for Blu Dot, an innovative award-winning modern furniture designer and retailer. The agency will lead global media strategy, investment and analytics across all channels spanning brand building and performance marketing campaigns. “Colle McVoy is the perfect partner to help Blu Dot continue our rapid growth […]

SAN JUAN (12/9/21) – Liberty Communications, a leading communications company offering fixed and wireless services in Puerto Rico and the United States Virgin Islands as part of Liberty Latin America (LLA), has announced VMLY&R will serve as the brand’s strategic and creative agency of record. The new partnership is effective immediately in pursuit of developing […]

On December 1, 2021, we were thrilled to welcome clients and friends of Starmark to our new HQ at The Main Las Olas. After a year off, it was a joy to bring everyone back together for great food, camaraderie, a celebration of the accomplishments of the past year and a look at the future ahead. […]

NEW YORK (30 November 2021) – VMLY&R announced today Joydeep Dey will join the agency as global chief strategy officer on WPP’s Ford account, which spans marketing communications, experiences, technology, and commerce. Dey will serve as the strategic interface for WPP’s multi-agency team, working in close partnership with Jason Xenopoulos, the global chief creative officer […]

After months of collaboration, Smashburger®️ is rolling out a spicy new menu item: the Chorizo Cheeseburger by Chef Rick Bayless. The introduction is being supported by new digital and point-of-sale ads under the “Smashed It” campaign umbrella that break the week of Nov. 29. The work was created by Smashburger’s agency of record Partners + […]

Coura will be responsible for overseeing R/GA offices in Austin, Buenos Aires, California, Portland, Santiago, and São Paulo NEW YORK, November 18, 2021—R/GA has announced the appointment of Fabiano Coura as the President of the Americas, he will be based in the United States. In this role, Coura will work closely with Global Chief Executive […]