4A's Member Content

Member content includes all submissions from our members that aren’t specifically press releases.

See It & Be It: Sandi Harari of BARKER

4A's Member

This creative leader shares her ideas on how to succeed in advertising if you’re a young person and/or female.

5 Questions for: John Gallegos of UNITED COLLECTIVE

4A's Member

UNITED Collective chairman on the future of advertising

“See It & Be It”: Tara DeVeaux, CMO of BBDO

4A's Member

BBDO’s CMO shares her insights into the opportunities and challenges facing women and people of color

Eleven Inc. Launches “Be Bold For Change” in Support of International Women’s Day

4A's Member

In support of International Women’s Day, 4A’s Member Eleven Inc. has launched the “Be Bold For Change” campaign — which encourages women to pledge what they will do in 2017 to support gender equality and social justice.

5 Questions for: John Sampogna of Wondersauce

4A's Member

John Sampogna, Co-CEO and founding partner of Wondersauce shares his thoughts on the challenges and opportunities facing agencies.

5 Questions for: John Barker, Chief Idea Officer of Barker

4A's Member

Barker shares his advice for young agency staffers and how to succeed in the business.

5 Questions for: Rick Eiserman of Engine Group

4A's Member

We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.

5 Questions for: Peter Mitchell, President of SFW

4A's Member

What does the future hold for SFW and the ad industry? Just ask Peter Mitchell.

Inside the Campaign: 84 Lumber’s 2017 Super Bowl Commercial

4A's Member

The message behind the talked-about 2017 Super Bowl commercial

See It & Be It: Linda A. Fanaras of Millennium Integrated Marketing

4A's Member

In 2017, why do you think it’s still necessary to talk about opportunities for women in the industry, and how women are portrayed in advertising? Whether it’s 2017, or 100 years from now, I don’t believe there is ever a time we should say, “Our work here is done.” If 25 years in marketing have […]

5 Questions for Wunderman Health’s Deborah Furey

4A's Member

  The 4A’s is asking business gurus to answer five important questions affecting the industry. Here, Deborah Furey, Senior Vice President of Strategy & Analytics for Wunderman Health, takes her turn providing the answers What’s the biggest challenge or opportunity facing the ad industry right now? Share of customers’ and consumers’ minds. In this arena, personal is […]

4A’s Inside the Campaign: Friendship Dairies

4A's Member

Friendship Dairies and Partners + Napier create a big social media splash to encourage fans to share their love of cottage cheese.