Industry News

Ahead of National Cheeseburger Day, Simpli.fi launched its inaugural Loyalty in the Real World report series, analyzing foot traffic and mobile signals across 20 top QSR burger chains to reveal critical consumer loyalty trends.

With Foursquare, Infillion becomes the first independent platform to close the advertising loop on real-world outcomes – bringing together purchase signal, visit signal, and the execution engine to turn both into results.

Broadhead announced six new hires across its creative and social teams. The investment marks a major step forward for the 25-year-old independent agency, which is best known for its data and strategy prowess and AI innovation.

THE MAYOR has been named Adweek’s #1 Fastest Growing Agency for 2026, achieving 650% revenue growth since its launch in 2022.

October 27 Chicago gathering will bring agency leaders and marketers together for candid conversations on new business, agency selection, client expectations, and growth.

Digital video now accounts for more than 60% of U.S. TV and video advertising spend, a market worth $81.9 billion this year. Most advertisers are still buying it in pieces: CTV through one vendor, OLV through another, interactive somewhere else, each format measured differently and optimized in isolation.

&Barr announces the launch of the latest chapter of Space Coast Credit Union’s (SCCU) Watchdog advertising campaign, “Banking on It.”

How does a growing marketing agency improve profitability without adding finance headcount? See how Red Door Interactive increased profitability by 6%, reduced budgeting and planning effort by 85%, and saved more than 55 hours per month through greater financial visibility and operational efficiency.

Nancy Hall, CEO, US, WPP Media is part of a proposed SXSW 2027 panel alongside senior leaders from…

Orange 142, the digital marketing agency owned by Direct Digital Holdings, has released a case study detailing how a culturally focused performance marketing campaign helped the Tucson Festival of Books broaden audience engagement, improve community outreach, and generate measurable digital results.