Industry News

&Barr announces it has been selected by First Internet Bank as its media agency of record, where it will lead integrated media strategy and execution to support the bank’s national growth objectives.

Resonate Cortex is an agentic marketing platform that delivers better campaign performance through embedded predictive consumer intelligence, so marketers unlock growth, move faster, and cut waste.

Ignition+ partners with brands to simplify complex media buying, and bring greater clarity and control to enterprise media investment.

Infillion announced the acquisition of Catalina, the pioneer in deterministic purchase intelligence. For more than 40 years, Catalina has helped retailers and brands understand what people actually buy—not just what they click or view.

On the heels of October’s bold rebranding, Artists&Outlaws President/CEO Shari Day announced the independent’s first-ever senior leadership team. The seven members will harness strategy, technology, innovation and talent to advance the award-winning Nashville-based agency to its next level.

As meeting planners evaluated destinations nationwide, Visit El Paso sought to increase visibility in competitive markets and strengthen consideration among planners assessing options for future events. Orange 142 worked with the Visit El Paso team to design a targeted media strategy that delivered consistent messaging at scale.

Under the leadership of CEO Genna Franconi, 100-year-old independent agency 22squared and its sister agency, Trade School, has introduced a new name for its parent company: Chalkboard Ventures.

The Destinations International Social Impact Committee brings together industry leaders focused on advancing outcomes-based strategies for welcoming and responsible tourism.

Brandon, a marketing agency built to make bold brands unstoppable, has named Erin Regan as its new Chief Growth Officer. In this role, Regan will lead client acquisition, identify new capability areas, and drive operational strategies to fuel the agency’s continued expansion.

&Barr announces it has been selected by Ripley’s Believe It or Not! World Entertainment as its agency of record, where it will lead with paid digital media strategy and execution.

Mower has been selected by Chervon, a global leader of power tools and outdoor power equipment, as Agency of Record (AOR) for creative and strategy, supporting the company’s portfolio of B2B and consumer brands including EGO, EGO Commercial, FLEX and SKIL.

​Allen & Gerritsen (A&G) has appointed Cherie Johnson as its Head of Media, the capstone hire in its two-year journey to redefine modern media in an integrated creative agency. Cherie’s arrival marks the final piece of a strategic overhaul designed to bridge the gap between human creativity and the technical precision of an AI-assisted world.