Industry News

Retail success this holiday shopping season isn’t merely about discounts. It is about mastering the marketplace algorithms that dictate whether your products are seen by consumers.

Food delivery favorite Grubhub launched “Summon the Food,” a bold new brand campaign showing diners how easy it is to get the food they want from the restaurants they love.

Joybyte, the No. 1 influencer-led social marketing agency and fastest growing TikTok Shop Certified Agency in the United States, has promoted Myriah Castillo to president.

As one of the nation’s leading independent advertising, marketing and PR agencies specializing in travel and tourism for more than 40 years, Mower has released proprietary research uncovering how emotions—not just economics—are driving Americans’ travel decisions.

Massport has selected Allen & Gerritsen (A&G) as its Brand Marketing and Social Agency of Record. The assignment is the result of a highly competitive client-led RFP process involving 20+ agencies, and marks the agency’s fifth recent win across travel and tourism organizations as its reputation in destination expertise continues to grow.

AbelsonTaylor Group has appointed Dr. Elsa Varghese as Medical Strategy Director, bringing her extensive experience in medicine, digital innovation, and clinical education to the agency’s science-driven healthcare marketing efforts.

AbelsonTaylor Group has appointed Sara Brandt as Senior Vice President, Head of Media for ATActivate, its full-service, data-driven media division.

BarkleyOKRP introduces ‘The Warhol Death Kit’—a limited-edition art box that invites people to reframe death as a final expression of their life.

A New Day in Advertising—Industry Veteran Shari Day Rebrands bohan as Artists&Outlaws. Dramatic first look at the female-led agency’s new aesthetic reveals a bold celebration of the heart of an artist, the spirit of an outlaw.

NinjaCat has launched a Snowflake Connected App that brings AI-powered marketing analytics directly into the Snowflake environment—eliminating data silos and accelerating time-to-insight for enterprise agencies and brands.

CA-based Game Brokers is a new kind of consultancy leveling up the connection between brands and gaming.

Taboola and Paramount Advertising have teamed up to introduce Performance Multiplier, a solution tying premium CTV placements to measurable digital actions.