Download the Report. The Opportunity and Challenge The rise of CTV, on-demand streaming and advanced TV offerings present incredible opportunities for advertisers. They are accompanied by privacy-forward regulations and platform policies that have arisen to address consumers’ demands for privacy. When it comes to embracing the latest television advertising offerings, businesses can proactively mitigate the […]

WASHINGTON, D.C., DATE – The American Advertising Federation today announced that it has joined the Responsible Privacy in Advertising Initiative, an advertising industry effort launched by the ANA and 4A’s to provide policymakers and industry a roadmap to expand privacy protections for all Americans, champion responsible approaches to the use of data in online advertising, […]

4A’s EVP of Sustainability and Government Relations Alison Pepper shared her views on where we stand as an industry on our sustainability goals for this LBBOnline article. Progress is rarely linear – it’s often one step forward, two steps back. The past year has seen governments and industries run into the very real challenges of […]

New legislation will impact how advertisers do business By Alison Pepper From wildfires raging in Canada to devastating flooding in large portions of the Northeast, the severity of natural disasters isn’t just inching up year over year; they’re shattering records at a rapid clip. New legislation is emerging in response, with the Securities and Exchange […]

The convergence of economic uncertainties, societal tensions, and changing shopping behaviors has sparked a unique holiday outlook for 2023. Brands now find themselves navigating terrain where authenticity, savvy spending, and empathetic connections play pivotal roles in shaping consumer interactions and preferences.  One of the great things about advertising, especially digital advertising, is the relative ease […]

The ANA, 4As, PR Council, and their members have partnered on a first-of-its-kind industry collaboration to address the lack of transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. The Influencer Pay Equity Guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency. […]

Directives from the White House touch on deep fakes, privacy, AI in the workplace and more By Asa Hiken. Published on November 01, 2023. This week President Joe Biden issued an executive order on artificial intelligence, with particular attention paid to mitigating risks and addressing responsible development of the technology. For advertisers, the order is a welcome set of […]

Tony Award-winning poet Lemon Andersen shared a short poem at the 4A’s Foundation MAIP’s Golden Gala on October 23, 2023 on the power and beauty of art in ad agencies.   Only The Poets by which I mean all artists, Are finally the only people who know the truth about us Only the artists can […]

The Marketing Club of New York recognized 4A’s President and CEO Marla Kaplowitz as a 2023 Silver Apples Honoree and EVP of Government Relations and Sustainability Alison Pepper as an Apples of Excellence Honoree for her work in advocacy. Both leaders spoke to MCNY President Alicia Wiedemann about their career paths and how they landed […]

As part of The Drum’s latest Convene. Challenge. Change. series, 4A’s President and CEO Marla Kaplowitz had a conversation with Southwest Airlines’ Jonathan Clarkson and GSD&M’s Duff Stewart about the secret behind their 42-year partnership. What’s the key to a successful long-term business partnership? According to Southwest Airlines vice-president and head of marketing Jonathan Clarkson and GSD&M […]

Leaders from agencies, including Ogilvy and Giant Spoon, talk talent retention and outdated expectations On Oct. 17, The 4A’s hosted leadership from six agencies—Ogilvy, Giant Spoon, Fig, Wavemaker North America, Joan Creative and Allen & Gerritsen—who broke down the highly contested pitch process, approaches to talent retention and the ongoing challenge of navigating internal and […]

On Monday, October 23, the Multicultural Advertising Intern Program (MAIP) will celebrate 50 years of impacting the lives of over 4,300 individuals as the largest and longest-running national diversity talent pipeline, with a gala hosted by the 4A’s Foundation. Joining us for a conversation on how the program impacted their careers, what they hope interns take away […]