The October event will also focus on media, creativity, health care and private equity In July, a survey by the 4A’s found that the number of agencies run by white executives increased to 90%. In May it was reported that ad spending on diverse-owned media was just below 2%. In 2022, the ANA reported that just over 7% of […]

4A’s CEO Marla Kaplowitz lays out what to expect. In the dynamic and ever-changing agency landscape, navigating perpetual disruption demands an open-minded yet cautious approach — given the rapid pace of change that can be expected throughout any year.  This year will be no exception. Continue reading on Campaign.

AI presents an existential threat to agencies that don’t adapt, says 4A’s president and CEO Marla Kaplowitz The annual 4A’s Look Ahead report outlines the industry trends that will impact agencies the most throughout the next year. The latest version of the report, released today, homes in on the biggest threats facing agencies right now. […]

The major themes and pressing issues that will be tackled at the first advertising and technology gathering of the year. CES 2024 will commence in Las Vegas on Monday, the annual consumer technology trade show that the advertising industry piggybacks to establish tech credentials and troubleshoot the most pressing challenges ahead. Continue reading on Campaign.

From preparing for back-room conversations to sifting through show floor gadgets, here’s how AI will show up. If you’re interested in AI and attending CES, you’re in massive luck. The technology will be “really embedded and infused into everything at CES,” said Marla Kaplowitz, president and CEO of 4A’s, the advertising trade group. Continue reading on […]

From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship in 2024 in this two-part series. Once an agency and client have decided to work together, that’s when the work really begins. Like any relationship, agency-client partnerships require constant work, open communication […]

From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship in 2024 in this two-part series. Advertising is a people business, and agency-client relationships are at the crux of it all.  These relationships start — and sometimes end — in the pitch […]

A look at the progress some agencies have made in bringing more diverse professionals into advertising Four years since the racial reckoning of 2020 that drove many agencies to introduce mentorship programs, there has been some progress in bringing more diverse professionals into advertising. Yet agencies are still struggling to retain the employees of color they do recruit and […]

AI is not new to agencies. Many of the digital tools we interact with every day are powered by various types of AI. Generative AI (GenAI), on the other hand, is relatively new, and the challenges the technology presents are profound. With technology that moves so quickly, tactical advice is likely to change often and […]

by Jeremy Lockhorn The future will be written at this year’s CES 2024. It should come as no surprise that AI is going to be everywhere and will continue to demonstrate why it deserves the hype it has been getting over the last year. However, beyond AI, there are three top emerging themes that should not […]

by Karlene Lukovitz While connected and addressable TV have been making progress in addressing interoperability and other challenges, privacy issues now pose even more complex — and potentially seriously disruptive—issues. With the COVID-accelerated boom in video streaming coinciding with intensified consumer and government scrutiny of digital media privacy practices, media owners, advertisers and ad-tech partners have […]

Ad trade organization warns brands to create privacy strategies around connected TV By Garett Sloane Connected TV will feel the next wave of privacy crackdowns, as marketers struggle through a maze of data rules regarding tracking consumers while still conducting business as usual. In fact, the ad industry is warning brands in digital TV to privacy-proof their […]