4A's Press Releases

More Than a Quarter of Strategy Professionals Do Not See Themselves Working at Their Current Ad Agencies Within a Year

Marketing & Communications

LinkedIn and the 4A’s have released exclusive data around engaging and retaining strategy professionals, including that 28 percent of respondents do not see themselves working at their current agency in the next year.

4A’s Sixth Annual CreateTech Conference Challenges Ad Execs to Explore The Impact of Design on the Future of Advertising

Marketing & Communications

The 4A’s will host its sixth annual CreateTech conference Nov. 9-10, 2016, in New York City. At this event, advertising professionals will discuss and celebrate the role of technology in the industry—specifically how design is shaping the future of the business.

New Survey Finds Three-Quarters of Consumers Have Seen Advertising They Find Offensive in Its Portrayal of Women

Marketing & Communications

The 4A’s and research partner SSRS have revealed findings from a recent study examining consumers’ perceptions of how women are portrayed in ads. The vast majority of total respondents, 76 percent, have seen advertising they deem “offensive” to women.

4A’s Survey: 74 Percent Believe Ad Agencies Are Mediocre or Worse at Hiring Diverse Professionals

Marketing & Communications

The 4A’s has revealed findings of two new surveys about diversity. One survey found that 4A’s members reported the industry hasn’t done enough to improve diversity within its ranks, while another showed that consumers believe strides have been made in the portrayal of diversity in ads during the past five years.

4A’s Hosts 19th Annual Strategy Festival Celebrating Bold Ideas and Strategic Excellence

Marketing & Communications

The 4A’s will host its 19th annual Strategy Festival in NYC, Oct. 16-18. With this year’s theme of “Big, Bold,Brave,” the festival highlights how planners can separate risk from big ideas to help agencies and clients drive success.

Ad Industry Leaders to Discuss How to Ignite, Engage and Retain Talent at Third Annual Talent@2030 Conference During Advertising Week

Marketing & Communications

The 4A’s has announced its third annual Talent@2030 Conference, to be held Sept. 27-28, during Advertising Week in NYC. The event will bring together world-renowned thought leaders and experts in people and culture for provocative conversations about the best and next practices for optimizing the agency talent journey.

TAG Inaugurates New Era of Transparency in Digital Advertising with First Hundred Companies Approved for TAG Registry

Marketing & Communications

Initial Companies to Receive TAG-ID Include American Express, AOL, AppNexus, Bloomberg, Disney, Facebook, Forbes, Google, GroupM, Horizon Media, Index Exchange, IPG, McDonald’s, NBCUniversal, Omnicom, OpenX, Publicis Groupe, Rubicon Project, Time Warner Cable, Viacom, Warner Bros., The Weather Company, WPP, Yahoo, Ziff Davis

Sixth Annual 4A’s Face of Talent Event Expands to a Full Week of Activities

Marketing & Communications

This August, the 4A’s will host the Face of Talent—the advertising industry’s premier event celebrating and engaging top diverse talent.

Nancy Hill to Depart, 4A’s Begins Search for Next CEO

Marketing & Communications

The 4A’s has announced that president and CEO Nancy Hill will be stepping down next year. The association’s Board of Directors has initiated a search to identify a successor and ensure a smooth transition by June 2017.

4A’s Transformation Conference Heads West to Los Angeles in 2017

Marketing & Communications

Today, the 4A’s, the leading trade association representing the advertising agency business, announced that next year’s Transformation conference will be held at the J.W. Marriott in Los Angeles from April 2-5, 2017

The 4A’s Reveals Winners of the 2016 Partner Awards

Marketing & Communications

The 4A’s closed the first day of its flagship conference, Transformation, by unveiling the winners of the second annual 4A’s Partner Awards, which recognize creative excellence that can only be achieved through meaningful collaboration.

4A’s Task Force Issues ‘Transparency Guiding Principles of Conduct’

Media Services

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.