Fifteen people struggling to break into the industry describe being ghosted and seeing their mentors laid off Layoffs, marketing budget cuts, job interviews that go nowhere—this is the bleak picture the industry is painting for its next generation of professionals, and it could end up costing agencies and brands top talent. 4A’s CEO and President […]
In the dynamic world of advertising, staying ahead of the curve is paramount. Marla Kaplowitz, President and CEO of the 4A’s advertising agency trade association, recently shared her insights on current trends and future directions in an interview with Jack Myers for his Legends & Leadership series. Her expertise covers a spectrum of issues, challenges, and growth […]
AI/GenAI was one of the central themes at the recently concluded CES 2024. We’ve captured our observations on this ubiquitous technology and the opportunities for agencies in the 4A’s CES Recap. Immersive entertainment, healthcare technologies and the post-phone era were other notable themes. Amidst the chaotic swirl of demos and announcements all claiming to be […]
In this episode, Audrey sits down with Marla Kaplowitz, CEO of The 4A’s, to explore the impact of generative AI, data privacy, and the evolving landscape of talent in the age of automation. Join the conversation as they navigate the storm of technological revolution, uncovering insights that shape the future of marketing. Watch the Episode […]
Expert voices from associations and consultancies, including The 4A’s and Deloitte Digital, give LBB’s Ben Conway their 2024 outlook on AI in adland and reflect on last year’s AI popularity spike Today, we hear perspectives from the bodies around the world who have made it their business to advocate for, advise and inform the industry’s […]
The 4A’s has issued its annual “Look Ahead” report for 2024 and not surprisingly, helping members “tame the AI beast” is a top priority for the organization. A lot of focus on the impact of AI (and more recently generative AI) on agencies has been about the creative impact but as 4A’s CEO Marla Kaplowitz […]
The October event will also focus on media, creativity, health care and private equity In July, a survey by the 4A’s found that the number of agencies run by white executives increased to 90%. In May it was reported that ad spending on diverse-owned media was just below 2%. In 2022, the ANA reported that just over 7% of […]
4A’s CEO Marla Kaplowitz lays out what to expect. In the dynamic and ever-changing agency landscape, navigating perpetual disruption demands an open-minded yet cautious approach — given the rapid pace of change that can be expected throughout any year. This year will be no exception. Continue reading on Campaign.
AI presents an existential threat to agencies that don’t adapt, says 4A’s president and CEO Marla Kaplowitz The annual 4A’s Look Ahead report outlines the industry trends that will impact agencies the most throughout the next year. The latest version of the report, released today, homes in on the biggest threats facing agencies right now. […]
The major themes and pressing issues that will be tackled at the first advertising and technology gathering of the year. CES 2024 will commence in Las Vegas on Monday, the annual consumer technology trade show that the advertising industry piggybacks to establish tech credentials and troubleshoot the most pressing challenges ahead. Continue reading on Campaign.
From preparing for back-room conversations to sifting through show floor gadgets, here’s how AI will show up. If you’re interested in AI and attending CES, you’re in massive luck. The technology will be “really embedded and infused into everything at CES,” said Marla Kaplowitz, president and CEO of 4A’s, the advertising trade group. Continue reading on […]
From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship in 2024 in this two-part series. Once an agency and client have decided to work together, that’s when the work really begins. Like any relationship, agency-client partnerships require constant work, open communication […]