4A's Press Releases

4A’s Foundation Appoints Joe Erwin as New Board Chair

Diversity Initiatives

Career Marketing Executive Will Help Lead the Foundation into the Future November 16, 2016—New York, NY—The 4A’s Foundation, the 501(c)(3) organization of America’s leading trade association representing the advertising agency business, today announced Joe Erwin has been named chairman of the board. The foundation, soon heading into its 20th year, provides support for multicultural students pursuing a career in […]

4A’s Reveals Winners of 2016 Jay Chiat Awards for Strategic Excellence

Marketing & Communications

The 4A’s has revealed the winners of its 2016 Jay Chiat Awards for Strategic Excellence at the 4A’s Strategy Festival in New York City. The Grand Prix, which is selected from the Gold winners, was awarded to Crispin Porter + Bogusky (CP+B) Boulder, Starcom and Olson Engage Chicago.

Calling All Creative Collaborators: 4A’s Opens Entries for 2017 Partner Awards

Marketing & Communications

Calling All Creative Collaborators: 4A’s Opens Entries for 2017 Partner Awards

More Than a Quarter of Strategy Professionals Do Not See Themselves Working at Their Current Ad Agencies Within a Year

Marketing & Communications

LinkedIn and the 4A’s have released exclusive data around engaging and retaining strategy professionals, including that 28 percent of respondents do not see themselves working at their current agency in the next year.

4A’s Sixth Annual CreateTech Conference Challenges Ad Execs to Explore The Impact of Design on the Future of Advertising

Marketing & Communications

The 4A’s will host its sixth annual CreateTech conference Nov. 9-10, 2016, in New York City. At this event, advertising professionals will discuss and celebrate the role of technology in the industry—specifically how design is shaping the future of the business.

New Survey Finds Three-Quarters of Consumers Have Seen Advertising They Find Offensive in Its Portrayal of Women

Marketing & Communications

The 4A’s and research partner SSRS have revealed findings from a recent study examining consumers’ perceptions of how women are portrayed in ads. The vast majority of total respondents, 76 percent, have seen advertising they deem “offensive” to women.