4A's Press Releases

4A’s Reveals 100 People Who Make Advertising Great

Marketing & Communications

Honor Celebrates 100 Ad Professionals Impacting Advertising Today and Shaping the Future

4A’s Names Keesha Jean-Baptiste Senior Vice President of Talent Engagement and Inclusion

Marketing & Communications

Jean-Baptiste comes to the 4A’s after a long and productive tenure heading up talent and HR at Wieden+Kennedy.

4A’s Releases Agency Hourly Labor Billing Rate Report

Marketing & Communications

This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.

4A’s Names Louis Jones Executive Vice President of Media & Data Practice

Marketing & Communications

In his role, Jones will enable the 4A’s Media & Data Practice to amplify agency members’ collective voice with various partners and suppliers.

New 4A’s Survey Finds Majority of Consumers Dislike When Brands Get Political

Marketing & Communications

The 4A’s has revealed findings from two surveys monitoring consumers’ and ad agency professionals’ beliefs about brands taking political or social stances.

4A’s Celebrates 100th Anniversary with New Award, Event and Content Celebrating Its Members

Marketing & Communications

This year, to celebrate the 4A’s 100th anniversary, the organization will unveil new content and initiatives to celebrate the past century and look forward to the future. The 4A’s will work with several partners for these initiatives, including media outlets and member agencies.

4A’s Transformation Conference Heads Back to Miami in 2018

Marketing & Communications

The 4A’s, the leading trade association representing the advertising agency business, announced that next year’s Transformation conference will be held at the Loews Miami Beach Hotel in Miami, April 8-11, 2018.

Team New Wave Wins 4A’s ReSolve Competition with Campaign to Save the Oceans

Marketing & Communications

Young Professionals from 22 agencies participated in Competition, which closed out the 4A’s Transformation conference.

The 4A’s Reveals Winners of the 2017 Partner Awards

Marketing & Communications

The 4A’s, the leading trade association representing the advertising agency business, closed out the first day of its flagship conference, Transformation, by unveiling the winners of the third annual 4A’s Partner Awards.

Politically Divided USA Is Also Challenging Brands, McCann Finds in New “Truth About America” Study

Marketing & Communications

Research Unveiled at 4A’s Transformation 2017 Also Uncovers “Common Ground” American Values

Survey of Marketers: More Than Three-Quarters of Respondents Say Role of Lead Agency Is Important

Marketing & Communications

Today at the 4A’s flagship conference Transformation, the organization and Advertiser Perceptions, a business intelligence firm specializing in global advertising, released the findings of a new study examining the current state of the advertising agency business. The survey found that 77 percent of respondents believe the role of lead agency is important.

4A’s Announces Agency Veteran Marla Kaplowitz as New Chief Executive Officer

Marketing & Communications

The 4A’s has announced that Marla Kaplowitz has been selected as the organization’s new president and chief executive officer. Kaplowitz, CEO of MEC North America, who has also worked at Ammirati Puris Lintas and DMB&B, was chosen unanimously by a 10-person selection committee comprised of 4A’s board members, led by 4A’s board chair Bill Koenigsberg.